Technology Sales and Marketing Strategy Training Course..Written by A Sassy Techpreneur Latina

A no-nonsense Sales and Marketing eBook course for Techies in need of more sales and revenues. Geared to software, hardware, technology and professional service firms and salespeople. This new ebook course helps tech companies ramp up much needed business and sales.

For technology companies that made it through the dot com carnage, the recent war, tightening of IT budgets and overall business uncertainty has created a sense of Now what do we do?"

Technology is here to stay, but one look at IT budgets raise questions about how Start-Ups will succeed in the midst of never-ending cutbacks. The answer is that tech companies must get smart about how they spend sales and marketing dollars. The IT Entrepreneurs focus needs to shift to how technology truly benefits todays cautious IT business consumer.

101 IT Sales and Marketing Tips For Tech Start-Ups" will help technology firms make C Level Sales to the Fortune 500 and use their shoe-string budget much more shrewdly.

101 IT Tips focuses on strategic planning; selling to Senior Level executives; measuring Tech Return On Investment (ROI); do-it-yourself public relations; integrating the efforts of sales and marketing; utilizing reseller and channel partners; and using online marketing and seminars as lead-generation tools.

101 IT Sales and Marketing Tips For Tech Start-Ups" covers how to implement those efforts on a small budget, plus it includes a resource section geared towards budget-conscious tech start-ups. Topics discussed also include:

•   What CIOS really want
•   Selling to the elusive C-Level Exec
•   Handling IT sales objections
•   Utilizing alternate sales channels
•   Selling to the Federal Government
•   Ethics in IT Sales and Marketing

Its written in easy-to-digest chapters that can be read one at a time or all at once and is geared towards small- to medium-size tech companies, CEOs, VPs of Marketing, IT salespeople, Technology Investors, Lawyers, Accountants, Management Consultants and Website Developers.

The author, Antoinette Rodriguez, a sassy, Hispanic female in a predominantly male-oriented world is a no-holds' barred writer and CEO of Marketing 4 E-Biz. She's also the co-founder of the Tampa Bay Technology Forum. Marketing 4E-Biz provides marketing consulting and sales lead generation for early- to mid stage technology companies and Rodriguez has been in the sales industry for 18 years.