SteelTorch Shareholders Unanimously Approve Roicast Acquisition.

SteelTorch announced on April 15, the acquisition of the assets of Roicast N.V. On April 30, 2003, Shareholders approved the acquisition, which has since closed. SteelTorch and Roicast technologies have merged, providing unprecidented new levels of performance in web statistics, website analysis and true real-time reporting of website visitor behavior.

Nashua, NH (PRWEB) May 25, 2003 - SteelTorch Software, Inc. shareholders today unanimously approved the acquisition of Roicast. N.V. of Gent Belgium. The acquisition was announced originally on April 15, 2003, subject to approval by shareholders. With the acquisition now final, SteelTorch gains technology, additional customers, support and offices in Belgium and the UK.

The SteelTorch product line and service offerings have already concluded the merging process. This process brings immediately significant advantage to current customers of SteelTorch and Roicast. New features include automated set-up of a broad array of data extraction methods, ETL and true real time analysis that is unparalleled in the industry today. With true real time analysis, an OLAP viewer presents an insightful view of visitor activity while they are on your site. This allows e-marketers to utilize SteelTorch Trip-Wires to automate certain promotions or to alert you to anomalies in site performance now they occur. "This is invaluable aid to e-marketers of perishable commodities, such as hotel rooms, restaurant seating or airline seats," said Dan McCafferty, vice president of sales & marketing for SteelTorch. "The value that SteelTorch brings to these types of e-marketing operations is e-commence. Little can be done after the airline seats, or hotel rooms have gone unfilled. Historical analysis is interesting and can be very helpful. For real time interaction with prime customers while they are on your site, people need SteelTorch real-time viewer and marketing triggers. The combination of SteelTorch and Roicast truly advances the state-of-the-art in e-commerce analytics and management," he continued.

"We are very pleased that Roicast and SteelTorch have decided to merge," explained Graeme Hendry, Founder of London based Insite Analytics. We believe that the synergy between the two companies will allow Insite Analytics to provide our clients with significantly more value. We were already committed to Roicast as a result of the unique benefits that Caliper provides to organisations -- the merger enhances our product portfolio and allows our clients to obtain an even clearer business understanding and insight into the effectiveness of their web assets. SteelTorchs Commerce Metrics functionality allows transactional sites to demonstrate a tangible ROI and increase revenues. We look forward to a long relationship with SteelTorch," Graeme continued.

SteelTorch customers worldwide will take advantage of a rapidly developing new product and service roadmap and increased support staff worldwide.

About SteelTorch
SteelTorch web-analytic software solutions are used to provide high performance real time measurement and analysis of customer visits to commercial and content web sites. This allows e-marketers to optimize their business propositions, transaction mechanics or simply their site design for optimum profit, customer satisfaction and most efficient cost. For more information regarding SteelTorch products and technologies, please visit the web site at www.steeltorch.com.

Trademarks
SteelTorch, Roicast and Caliper are registered trademarks or trademarks of SteelTorch Software Incorporated in the United States and other countries. All other company or product names mentioned herein may be the trademarks of their respective owners.

Contact
S. Pyles +1-603-888-3699

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