LodgingInteractive.com is Launched to help Hotels & B&B's with Web Based Marketing

INTERNET MARKETING TOOLS FOR HOTELS AND BED & BREAKFASTS

MAY 27, 2003 - WHIPPANY, NJ - Xanadu, LLC today announced it had launched LodgingInteractive.com to provide the hotel and B&B industries with Internet marketing tools and services. Through LodgingInteractive.com hoteliers and innkeepers now have a suite of online marketing services and tools to maximize any hotel's website presence.

"While large hotel chains employ e-commerce marketing managers to maximize online reservations, independent hotels and B&B's simply don't have this same luxury which is why we launched LodgingInteractive.com," stated Dave Johnson, Executive Vice President of LodgingInteractive.com. "Through our services and tools, we hope to provide hoteliers and innkeepers with proven Internet marketing tools so they can maximize their own website financial investment."

With lodging industry experts estimating that online hotel bookings will grow to over 20% in just four years, LodgingInteractive.com will provide the marketing tools and service to assist hoteliers in capturing their fair share of online bookings.

"We like to think of ourselves as the independent hotelier's e-commerce department, providing guidance and a full suite of managed Internet marketing services," added Mr. Johnson.
And unlike the lodging industry which currently receives 5% of it's business from hotel websites and chain branded websites, B&B's receive upwards of 70% of their business from their websites. Within North America there are thousands of B&B operators and most, if not all, have online websites.

"We saw a perfect opportunity to merge the online businesses we operate to benefit the hotelier and innkeeper. Our synergistic businesses also provide us with an economy of scale, which is what we pass on to the hotel operator and innkeeper by charging lower fees, it's a great business model," added Mr. Johnson.

About LodgingInteractive.com

LodgingInteractive.com is headquartered in Whippany, NJ and is establishing itself as the leading provider of Internet Marketing Services to the lodging industry. The company provides a-la-carte and managed Internet Marketing Services for hotels and B&B's. The company's mailing address is LodgingInteractive.com, 831 Route 10, Suite 104, Whippany, NJ 07981. You may also reach the company by telephone at 877-833-7375 or via email at info@lodginginteractive.com.

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