PR Tips for Manufacturers

TR Cutler, Inc. the leading PR firm for the manufacturing sector provides PR Tips for manufacturers.

Used strategically, PR agencies can do a lot more than manage media contacts or issue press releases, especially for small manufacturing businesses that lack profile and reach. "Our clients measured return on investment from PR and calculated it at $10 in new business to every $1 spent," according to TR Cutler, president of TR Cutler, Inc.

In fact, when done right, PR not only builds recognition but also increases sales. To hire PR pros who can boost your business, consider these guidelines.

1. Work only with PR firm that have manufacturing sector experience.

Invest upfront time to determine whether the firm can add strategic value. "Publicists need to have the right skills and contacts within your industry - you don't have to invest time in bringing them up to speed," says Cutler.
What successes has the PR had in getting feature articles published? It means the PR person understands what makes a media story and how to approach editors and reporters.

2. Start with low retainer fees.

Retainers for smaller agencies run $3,000 to $15,000 per month. Start low and measure results.

4. Manage the process.

Check in regularly and ask for progress reports. Most PR pros draft monthly status memos about reporters contacted, media placements accomplished, queries sent out, tasks accomplished and so on. It's your responsibility to keep your PR firm up to speed.

Last, make sure your expectations are realistic. Most importantly, give it time...reputations, brands, and sales are not built overnight.

For more marketing and management advice, visit the Web site www.trcutler.com.