"Scientific Advertising Methods Discovered by Claude Hopkins in 1920s Are Still Popular In 2003"

Toronto freelance writer promotes his electronic book on the Internet by using century-old methods discovered by Claude Hopkins.

Serguei Dratchev, Toronto-based writer, has decided to offer his electronic book as a free trial download, after learning how salespeople used principles of psychology in Claude Hopkins' times.

"One man said, "Try the horse for a week. If my claims are not true, come back for your money." The other man also said, "Try the horse for a week". But he added, "Come and pay then". I naturally bought the second man's horse".

These lines from the famous book "Scientific Advertising" by C. Hopkins - now available free on many Internet sites - inspired Dratchev to start offering his e-book "Practical Guide to Entry Level Jobs in Canada" as a free trial download with no penalties.

"Here's what I want you to do," says the writer on his web site http://www.entryleveljobs.ca. "Send me an email to request your free trial copy of this e-book. Read it for a week. If you find the information useful, come back to this site and submit your payment. If you think the book has no value -- erase it from your hard drive and were even. You dont owe my anything."

Serguei Dratchev wrote "Practical Guide To Entry Level Jobs in Canada" to help new immigrants, career changers and recent graduates find temporary jobs. The price of the ebook (after the initial free tryout) is Cnd$21.95.