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All Press Releases for May 28, 2003 Subscribe to this News Feed    
 

white-hots, inc. and Zweigle's, Inc. agree to rock the red hotdog world

white-hots, inc. announced on May 28th an exclusive agreement with Zweigles, Inc. and launched a multi-state commercial marketing campaign to share a best-kept Western New York secret since 1925 introducing tastier, healthier (nitrite-free), world-class Zweigles white hotdogs" to red hotdog America

Rochester, New York -- white-hots, inc., located in Rochester, New York announced on May 28th that it has entered into a multi-state agreement with Zweigles, Inc. located in Rochester, New York to exclusively distribute, broker and sell all of Zweigles family of world-class products, including Zweigles white hotdogs". This agreement grants white-hots, inc. the exclusive right to sell, price, and promote all of Zweigles products in the following exclusive territory: all points east in New York beginning east of Syracuse city limits, Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, Arizona, Nevada, Texas, California, and most of Florida. Additionally, this agreement grants white-hots, inc. the right to serve national and/or regional customers beyond its exclusive territory and/or large venues outside of its exclusive territory subject to specified conditions.

Company president and co-founder, Nicholas Capanna left a legal career to dedicate his full-time attention to bringing Zweigles to an otherwise hotdog deprived America. Capanna states: In a world of puffery for me-too products, Zweigles white hotdogs are clearly in a class alone. They are that extraordinary! And, were confident that once Americans taste a Zweigles white hotdog that they simply wont be able to go back to eating what they were before and feel good about it. Once in a great while a product comes along that can truly make an impact on American culture, and with hotdogs already being America's favorite food we believe that it's time for the white hotdog to finally have its day! The question we will soon ask America is: Since you can now enjoy the world's greatest hotdog that is also nitrite-free, why feed yourself, your family and your friends anything else? Living in America will soon get even better for everyone who enjoys hotdogs, and were very excited to be part of making it happen."

white-hots, inc. is actively establishing relationships with brokers, vendors, retailers from coast to coast. Capanna states: From a marketing standpoint, Zweigles white hotdogs are truly in a class alone. If any hotdog can be fit for a food gourmet, Zweigle's white hotdog is it. And, we're not just talking about these hotdogs tasting better. They're also nitrite-free, which should be a big factor with health-conscious Americans. We feel very good about bringing Zweigle's white hotdogs across America given the potential health concerns associated with food additives like sodium nitrite and/or nitrate. The two main obstacles on the horizon are: first to get people to break bad, routine hotdog buying habits; and, second to satisfy their demand during this summer peak season. While Zweigles will be breaking ground this summer to expand its Rochester, New York facility to accommodate our needs in the future, right now we have to be selective in establishing reseller relationships so as not to get in the position of selling more hotdogs than Zweigles can make for us. This is especially true since Zweigle's is a fifth generation family business that painstakingly puts the consistent quality of its products above anything else. For that reason, were walking one step at a time and enjoying our role in giving the Zweigle's white hotdog the national acclaim it deserves."

About Zweigles, Inc.: In 1880, C. Wilhelm Zweigle and his wife Josephine opened a small sausage shop in Rochester, New York. That was the humble beginning of what would lead five generations of family to dedicate their lives to making Zweigles a Rochester institution. In 1925, Zweigles, Inc. introduced their first white hotdog" product, which created quite a local buzz. And, in the generations since, Rochestarians have made the Zweigles white hotdog not only a favorite food but also a source of local pride (and one they were perfectly content to secretly enjoy as a benefit of living in their city by Lake Ontario while lesser red wieners became Americas favorite food with an unknowing American public). The survival and growth of Zweigles Inc. from a small sausage shop into a multi-million dollar company nearly 125 years old is a testament to the Zweigles family, their sensational innovation of Americas favorite food, and their dedication to old-fashioned quality and wholesomeness in a world of mass merchandised inferior franks. With local buyers never being able to get enough Zweigles hotdogs, the company has until now been content to focus its energies on making the finest hotdogs in the world while keeping its world-class products a best-kept secret of Western, New York.

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Nick Capanna
white-hots, inc.
585.777.4095
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