Websites that Think -- The Future of E-Commerce is Here
Optim Website Intelligence Group, an Arizona technology company, announces the release of its new OptimIQ" Artificial Website Intelligence application. Originally developed by the companys research team, this new technology enables websites to analyze, adjust, and react to customer usage and buying patterns in real time. Long pursued as the holy Grail" of technology development, the principles of Artificial Intelligence are now being applied to commercial websites, giving them the ability to think, learn, and adapt. It is a technology destined to revolutionize E-commerce.
This next generation of websites delivers highly customized offerings to consumers, increasing not only initial sales but also retention and repeat business. These intelligent sites are able to independently experiment with product promotion, design, placement, and bundling to determine the most effective way to sell a companys products and services to consumers. Each consumer experiences the site differently based on their individual profile and how they navigate the site. Companies that buy traffic from search engines can also make much more effective purchases based on the knowledge accumulated by the site.
The net effect of applied website intelligence is a dramatic increase in sales, a reduction of design expenditures, and a knowledge-base that enables company executives to make better decisions about product and service delivery strategy" said one Optim executive. Companies that are not aggressively pursuing this technology will find themselves at a serious competitive disadvantage within the next two years."
For more information, please visit www.optimIQ.com
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