"CUSTOMER FOCUS BECOMES EVEN MORE IMPORTANT IN A DIFFICULT ECONOMY" IS THE BASIS FOR A NEW SEMINAR SCHEDULED AT THE UNIVERSITY OF DALLAS CENTER FOR PROFESSIONAL DEVELOPMENT

BDR and the University of Dallas announce the continued scheduling of the Summer 2003 Marketing Seminar Series including the most recent seminar addition, "DEVELOPING CUSTOMER-FOCUSED STRATEGY." This important one-day seminar will provide senior managers and other professionals the knowledge and processes needed to retain and maintain valuable customer relationships through the creation of an integrated customer-focus development process.

Business Decision Resources, with the University of Dallas College of Business Center for Professional Development, today announces its upcoming seminar on "Developing Customer-Focused Strategy" scheduled for June 13, 2003. The seminar, part of the Summer 2003 Marketing Seminar Series, details how companies effectively create customer-focused initiatives throughout their organizations and highlights the step-by-step processes and key milestones companies use to transform a corporate culture from product-focused to customer-focused. This allows leading companies to attract, nurture, and retain highly profitable customer relationships.

Participants in the seminar will learn to:

·   Move from a product-focused corporate / departmental / team culture to one that focuses squarely on the customer.
·   Set well-supported customer focus goals & prioritize customer focus initiatives to achieve desired objectives.
·   Identify & select appropriate strategies for achieving your customer focus objectives, along with performance metrics.
·   Lead and build support for customer focus improvement initiatives.

"Its all about customer," states Dr. Dale Fodness, the seminar leader and worldwide marketing and training consultant. Managers and key decision makers are expected to achieve ever-greater customer-retention and loyalty levels and this seminar details how companies can effectively roll out customer-focused initiatives throughout their entire organizations."

Dr. Fodness consults extensively with clients in communications/telecommunications, computers/electronics, consumer goods, entertainment, healthcare, travel/tourism/hospitality, and e-business. Current and recent clients include Microsoft, Cisco Systems, DigitalThink, DFW International Airport, and AMR. In addition, he has conducted seminars and corporate training sessions in Brazil, Hong Kong, Venezuela, Malaysia, Singapore, Shanghai, Seoul, Mexico, Finland, and Canada over the last year.

This "Developing Customer-Focused Strategy" seminar is a one-of-a-kind opportunity to enable participants to transform their conceptual customer-focused initiatives into a multi-faceted, practical approach to retaining and maintaining valuable customer relationships through the following best practices:

·   Identify points in the business strategy where customer-focus can deliver maximum value.
·   Prioritize customer-focused initiatives based on potential for early wins and immediate positive impact on business.
·   Set goals based first on leading indicators of customer satisfaction and then on customer retention and profitability.
·   Measure performance and communicate results to ensure accountability and support.

"Developing Customer-Focused Strategy" is part of the Summer 2003 Marketing Seminar Series created specifically by Dr. Fodness. There is limited seating still available; however, the last day to register for this seminar is June 6th.

Other seminars in the series include "E-Marketing Strategy: Identification, Selection, Implementation" and "Value-Based Marketing of High-Tech Products and Services," all of which have been based at the University of Dallas Plano Campus.

Additional seminars are being scheduled in various cities worldwide. For more specialized needs, Dr. Fodness can also customize these and other seminar topics for organizations that prefer in-house training.

Business Decision Resources, PO Box 181853, Arlington, Texas 76096.
For additional information: http://www.bdrglobal.com.
URL: www.bdrglobal.com
Phone, UD Professional Development: 972-721-5299

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