TiVo: Selects Workhouse Publicity for visbility event (NYC)

Revolutionary creators of DVR chooses award-winning PR Firm for NYC special event!

NEW YORK (PR WEB) April, 2003, TiVo (NASDAQ: TIVO) the revolutionary creators of television services for digital video recorders (DVR) has selected Workhouse Publicity for a visibility event to take place in New York City showcasing the company's innovative all-digital services and products for both consumer and media.

Offering freedom from network television schedules, more than 420,000 U.S. families have packed up the VCR and put it in the closet, choosing to leave behind the ancient technologies of tape recording and enjoy the benefits of digitally recording their favorite shows to a hard drive. TiVo DVRs record television programming directly to a digital hard drive, eliminating the hassles of videotape. The TiVo Series2 offers up to 60 hours of recording time, the equivalent of 10 videotapes, in a newly designed box that is TiVo's smallest and sleekest yet. Workhouse Publicity, an award-winning Public Relations firm has spearheaded targeted branding initiatives for illy Caffe of North America, Francis Ford Coppola Brands, Bergdorf Goodman, Editions Assouline, Chocolate Bar and the Rubin Museum of Art.

TiVo
Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo is the creator of television services for digital video recorders (DVR). TiVo's leadership has defined and inspired the entire category, earning the company patents for pioneering inventions associated with DVR software and hardware design. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscriber base with over 97% of customers surveyed recommending TiVo to a friend. This enthusiasm has contributed to overwhelming growth over the past year, and the total subscriber base exceeds 624,000. TiVo is headquartered in San Jose, CA. Additional information can be found at www.tivo.com.

WORKHOUSE PUBLICITY
Instituted in 1996, Workhouse Publicity has become one of the finest boutique agencies of its kind having produced over one hundred domestic and international publicity campaigns. The new definition of a full-service promotional firm, Workhouse specializes in the coordination of corporate and celebrity publicity, total design, special events and guerilla marketing. Recent accomplishments include New York and Los Angeles productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund and numerous special events at Mercedes-Benz Fashion Wekk, Harlems legendary Apollo Theater, Gracie Mansion, Harry Winston, Algonquin Hotel and gala affairs including Francis Ford Coppolas Festa Macaroni, Interview Magazines 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayettes 20th Anniversary in France. Worldwide client campaigns have included promotional initiatives for Sean "Puffy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis. For more information visit www.workhousepr.com