St. Supéry Vineyards & Winery Selects Quaero SpringBoard to Enhance Direct to Customer Marketing Programs

Quaero, a leading provider of Knowledge Driven Marketing services, today announced that its outsourcing division, Quaero SpringBoard, has been selected by St. Supéry Vineyards & Winery, Napa Valley, to build and manage a customer marketing database to enhance and personalize consumer interaction. A rigorous vendor selection process was conducted by Goodman Marketing Partners, Inc., a direct marketing agency appointed by St. Supéry to improve direct marketing capabilities.

FOR RELEASE 6/2/03

Charlotte, NC (PRWEB) June 2, 2003 -- Quaero, a leading provider of Knowledge Driven Marketing services, today announced that its outsourcing division, Quaero SpringBoard, has been selected by St. Supéry Vineyards & Winery, Napa Valley, to build and manage a customer marketing database to enhance and personalize consumer interaction. A rigorous vendor selection process was conducted by Goodman Marketing Partners, Inc., a direct marketing agency appointed by St. Supéry to improve direct marketing capabilities.

According to Carolyn Goodman, Managing Partner of Goodman Marketing Partners, Based on a weighty review of over 15 potential partners, Quaero outperformed its competitors throughout the proposal process. St. Supéry chose Quaero SpringBoard for its full range of value added marketing database services, which provides easy access to best of breed tools without having to build extensive and costly solutions in-house."

Quaero SpringBoard minimizes the risks of business and technology decisions while achieving scalable and rapid deployment that moves beyond the typical ASP model - not only delivering hardware and software, but time-proven direction, analytics, and methodology that provide cost-effective, multi-channel, information-driven marketing programs. We are thrilled to add St. Supeìry to Quaero SpringBoards rapidly growing list of customers. We designed our service to meet the specific needs of forward-thinking companies like St. Supéry that want to leverage our technology and expertise to improve the effectiveness of their direct to customer marketing programs," said Don White, EVP and Managing Director for Quaero SpringBoard.

St. Supéry plans to use the new database infrastructure to develop insights about its customers that will increase customer retention and improve lifetime value. The Quaero SpringBoard solution will link and segment data gathered through educational wine programs, the winerys website, on and off-site tastings and events, and St. Supérys popular wine clubs.

Lesley Russell, Director of Consumer Marketing for St. Supeìry remarks, This leap in technology is inevitable in creating a 360 degree view of our customers. Quaero SpringBoard will enable St. Supeìry to foster more personalized and profitable relationships."

About St. Supéry
St. Supéry Vineyards & Winerys home is in Rutherford, California in the heart of the famed Napa Valley. Today among the ten largest estate owners in Napa with three prime vineyard locations, St. Supérys first vines were planted in 1982, and the winery opened its doors in 1989. St. Supéry Napa Valley is well known for its award-winning wines crafted primarily from Cabernet Sauvignon and Sauvignon Blanc, as well as its Limited Edition single estate vineyard and blended Meritage wines. Wine lovers visit from far and wide to experience St. Supérys outstanding visitor program, the Wine Discovery Center. To learn more about St. Supéry, visit
www.stsupery.com, email us at divinecab@stsupery.com or call 1-800-942-0809.

About Goodman Marketing Partners, Inc.
Goodman Marketing Partners, Inc. is a full-service direct response agency that uses proven direct response techniques to develop and execute programs to help clients achieve customer revenue maximization. Comprised of senior-level direct marketing specialists, the organization provides individual consulting or seamlessly integrated programs that positively impact a clients bottom line.

Partnering with companies in the manufacturing, healthcare, software, education, financial services and sports entertainment industries, Goodman Marketing Partners clients include Seattle Storm, Pathways Health, NorthPole, Inc., Colligo Networks, and St. Supéry Vineyards & Winery.

To learn more about Goodman Marketing Partners, Inc., visit the web site at www.goodmanmarketingpartners.com, email Managing Partner Carolyn Goodman at carolyn@goodmanmarketing.com, or call (415) 485-1405.

About Quaero
Quaero helps companies maximize their customer profitability with the development of customer strategy, marketing process and organizational redesign, Analytic CRM roadmaps, rapid data mart development, customer analytics, and campaign management implementations and the effective execution of marketing campaigns. Quaero serves leading companies in financial services, retail, publishing, and health care. Clients include: Apple Computer, Johnson & Johnson, KeyBank, Readers Digest, Starwood Hotels and Resorts Worldwide, SunTrust, Wells Fargo and St. Supéry.

Quaero offers consulting and outsourced services, through its offices in New York, Boston, San Francisco, Atlanta, and Charlotte.

For more information, call 1-877-570-2199 ext 191, or visit the Quaero web site at http://www.quaero.com

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