Christian Industry Leader Launches E3 Strategic Solutions

Bob Elder has held key strategic leadership positions at some of the Christian product industrys leading companies. Now, he is bringing his Expertise, Excellence, and Energy to a new endeavor - E3 Strategic Solutions, Inc. (http://www.E3strategicsolutions.com)

For Immediate Release                       
June 2, 2003      
Contact: Bob Gordon
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Christian Industry Leader Launches E3 Strategic Solutions

Bob Elder has held key strategic leadership positions at some of the Christian product industrys leading companies. Now, he is bringing his Expertise, Excellence, and Energy to a new endeavor - E3 Strategic Solutions, Inc. (http://www.E3strategicsolutions.com)

This new company endeavors to connect relevant, values-based artistry and creativity to the marketplace, both mainstream and Christian. Elders experience is drawn from many facets of the Christian industry, including his recent role with Big Idea Productions.

The mission of E3 is to provide strategic leadership to organizations looking to find, develop and bring to market relevant Christ-centered products that impact lives to change culture, while serving with excellence and bringing glory to God.

God has shown me how hes used me as 'creative developer throughout my career," Elder says. My goal is to help existing companies expand their ideas and assist them in getting their products into the marketplace. Additionally, Ill be helping newer ventures develop their ideas and find their way through the marketplace to their consumers."

Elder has done this throughout his career. He was Director of Market Development for Big Idea, where he led the retail development team that supported the theatrical release of Jonah: A VeggieTales Movie," the $25 million box-office hit. Elder also served as the Executive Director of Marketing at Word Entertainment, one of the largest Christian media companies in the world. His Christian market experience was built in retail with Family Christian Stores, the worlds largest Christian retail chain, where he held key roles including Senior Music Buyer and Senior Childrens Product Buyer.

With this multifaceted experience, Elder is now tackling the unique issues facing the makers of Christian products - from creation of product to marketing to distribution to reaching the targeted audience. His initial client list includes Perpetual Entertainment Group, The Christian Music Trade Association, and Toonacious Family Entertainment.

Ive always been amazed to see how God changes lives through a story, a song, or a unique product idea," Elder says. And connecting the creative storytellers, songwriters, and idea generators to their audience is my strength. Its exciting to see how God is using me and Im thrilled with what He is doing in my life, both personally and professionally."

E3 Strategic Solutions (http://www.E3strategicsolutions.com) is a consulting and strategic planning firm specializing in the Christian product industry. Founder and creative developer Bob Elder brings 15 years of industry Expertise, Excellence, and Energy to this venture. E3 is based in the Nashville area. Bob Elder can be reached at 615.300.4542 or by email at bob@E3strategicsolutions.com.
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