Catholic Charities Takes Soliciting to a New Level

Biblical Quotes Launch New Branding Campaign - Location: Denver, CO -- Catholic Charities of Denver is pleased to announce the launch of a unique outdoor campaign built around Biblical quotes. This outdoor component is the first phase in a larger branding campaign of Catholic Charities marketing.

On June 2, 2003, billboards around metro Denver will display the tag lines I was hungry and you gave me something to eat" and I was a stranger and you took me in." Both are direct quotes from Matthew 25:35.

This campaign marks several firsts for metro Denver. This is a first for a non-profit like Catholic Charities to use Biblical quotations in a large-scale outdoor campaign. This is also one of the first outdoor campaigns by a non-profit to launch a new branding image.

We wanted to brand Catholic Charities to inform metro Denver about our programs that help people in need and also to touch their hearts and drive them to visit our website or to make a call and contribute," says Jim Ruybal, Director of Communications. Our programs are open to people of all faiths. Its part of our partnership with Colorado."

Catholic Charities used Viacom Outdoor as their media representative. Digital copies (300 or 600 dpi) of the arresting graphics and taglines are available on the website or by e-mail. For questions, location information, or to request an e-mail copy of the graphics and taglines, contact Jim Ruybal at 303-742-0828 x102.

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