SweetSpot Media Brings GolfClubExchange.com's Advertising Campaign Directly to Golfers Through its Club Services Network

SweetSpot Media Group announced today that GolfClubExchange.com has signed on for a golf car advertising campaign that commenced June 1, 2003. The advertisements will be placed on golf cars within SweetSpot's national Network of golf courses. "SweetSpot is creating excitement among an increasing number of companies because for the first time marketers of a wide range of products and services can reach an audience of golfers directly on the course," says Barry Plunkett, Jr., CEO of SweetSpot Media.

SALEM, MA (PRWEB) June 3, 2003 -- SweetSpot Media Group announced today that GolfClubExchange.com has signed on for a golf car advertising campaign that commenced June 1, 2003. The advertisements will be placed on golf cars within SweetSpot's national Network of golf courses. "SweetSpot is creating excitement among an increasing number of companies because for the first time marketers of a wide range of products and services can reach an audience of golfers directly on the course," says Barry Plunkett, Jr., CEO of SweetSpot Media.

SweetSpot has established a growing Network of over 800 premier daily fee and resort golf courses across the nation. The Club Services Network is a unique marketing program offering companies the opportunity to advertise on golf cars, break into new channels of distribution and generate sales through coupon incentives, product placement, sampling, tutorials and promotional initiatives.

"The golfer has emerged as a key figure in the marketplace and now we provide advertisers with the ability to reach this consumer in a relaxed, uncluttered environment for up to four or five hours at a time," said Plunkett.

More than ever, customers are being systematically desensitized to the blur of images and marketing noise sent across conventional media. "Traditional media simply does not have the ability to impact this audience or deliver the results that golf car advertising can achieve," added Plunkett. SweetSpot offers a relevant and more meaningful experience with a company's message that translates into superior recall, product sampling, brand affinity and purchase intent.

"We were looking for alternatives to conventional advertising," states Andy Schechter, Director of Sales & Marketing at GolfClubExchange.com. "SweetSpot offers branding aimed directly at our core demographic, an opportunity we just couldnt ignore."

"SweetSpot is extremely pleased to be playing a key role in GolfClubExchange's effort to increase awareness of their web-based service. We are also delighted for the courses in our Network wholl earn additional revenue," states David Miller, VP of the Club Services Network. "It's a win-win for both the advertiser and the courses."

About SweetSpot Media SweetSpot Media Group has developed a unique national marketing program offering companies the opportunity to advertise on golf cars, develop on-site promotions and achieve new sales while generating significant revenue for golf courses. As the largest Out-of-Home medium in golf, SweetSpot has established a growing Network of over 800 golf courses reaching over 7.5 million golfers nationally. To find out how to advertise or market your company or join our Club Services Network please visit us at http://www.sweetspotmedia.com or call us at 978-741-4390.

About GolfClubExchange.com Golfclubexchange.com is the auction built by golfers for golfers and is the largest golf club specialty auction in the world with over 5,000 PGA Professionals and retailers selling clubs, bags and balls through its system. GCE handles all of the transaction details and is a full service marketplace. GCE has many tools to help buyers and sellers such as the Golf Club Blue Book - the industry standard for pricing clubs, an advanced golf club search engine and a special shipping program. Golfclubexchange.com has been in business since 1997. Visit GolfClubExchange.com at http://www.golfclubexchange.com

SweetSpot and Golf Car Advertising are registered trademarks of SweetSpot Media Group, Inc.

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