PR Seminar Offers Strategies for Building Your Business in a Tight Economy

"How to Generate Free Publicity to Get Your Business Noticed" is a hands-on seminar designed for entrepreneurs and small business owners. Attendees will learn how the right marketing and public relations mix can boost their profits, build their reputation and attract more customers --- without spending a fortune.

Contact: Aldina Tracey             
         Dawn Peeples
         Tracey Picon Communications
         718) 740-8572
         atracey@traceypicon.com
    dpeeples@traceypicon.com

MEDIA ALERT

WHAT: How to Generate Free Publicity to Get Your Business Noticed is a hands-on seminar designed for entrepreneurs and small business owners. Attendees will learn how the right marketing and public relations mix can boost their profits, build their reputation and attract more customers --- without spending a fortune.
Topics include:

 Creating a publicity plan from scratch
 Building word-of-mouth marketing
 Generating media buzz to attract more customers
 Publicizing products and services to increase profits
 Leveraging unique aspects of your business to build excitement

The conference fee of $55.00 includes registration, participant materials, networking forum and complimentary continental breakfast.

WHEN:   Wednesday, June 11, 2003

TIME:8:00 a.m. -- 10:30 a.m.
Registration and complimentary continental breakfast.                                    Seminar and networking forum
            
WHERE:   The Plaza Suite at the Roosevelt Hotel, Madison Avenue at 45th Street, New York, NY 10017

HOW:You can register by:
 Calling 718/740-8572
 Visiting www.traceypicon.com

HOST: The seminar will be conducted by the principals of Tracey Picon Communications (TPC), a full service public relations firm specializing in publicity, marketing and management consulting. TPC brings more than 20 years of public relations expertise to its clients, from emerging small businesses to leading companies, such as American Express, Avon Products, CBS, Pitney Bowes and America Online.

WHY:    Running a business today is more difficult than ever. Companies must continue to grow and increase profitability while finding innovative solutions to meet the needs of their customers. In todays competitive environment, it is more critical than ever for businesses to offer a point of difference between themselves and their competitors. Companies must act decisively and quickly to take advantage of opportunities that will solidify their leadership position. Smart marketing and public relations are how they do it.
   
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