Corporate Responsibility Experts Launch 'Innovation Update' Newsletter

Article 13, www.article13.com ,the corporate responsibility experts have launched a newsletter, Innovation Update, available on registration at the website. Covering all aspects of corporate responsibility news, opinions and research, the newsletter provides links to the main website at www.article13.com and will act as an alert for the corporate responsibility information resource.

What's on the site this month

The site is updated every 6 weeks, to reflect a key issue or emerging trend for CSR where innovation can be achieved. This month's update explores how regeneration, social inclusion and the sustainable communities agendas can provide new sources of innovation for business.

Features that are regularly updated include:

Expert View: this month we explore what makes for a "winning company", as described by the DTI and CBI. What are the drivers and barriers for innovation? How can regeneration and social inclusion act as a driver for innovation and new ways of doing business? This article looks at these questions in the light of Article 13's own research.
http://www.article13.com/A13_ContentList.asp?strCategory=Expert%20View

Best Practice case studies: these case studies are chosen to give the reader a feel for how organisations are practically engaging with the emerging trend or issue we are exploring. This month we review:
- Tesco, a leading retailer, has developed a profitable new business model to allow it to expand into communities characterised by social and economic deprivation. With 2,200 jobs created, Tesco has also seen several business benefits accrue to the stores developed through this scheme.
- Centro, a transport provider in the West Midlands, has found the participative process it used to address a key issue for the local community - getting more people into jobs - provided new sources of information to inform its business planning.
- Buy as you View Ltd is a smaller scale retailer, operating in South Wales. The company is playing an important and active role in education in its local community.
http://www.article13.com/A13_ContentList.asp?strCategory=Best%20Practice

Briefing Papers: these are designed to allow greater analysis of the 'nuts and bolts of our emerging trend. This month we explore government initiatives to get business involved in regeneration, social inclusion and developing sustainable communities, and Local Strategic Partnerships, the main tool by which businesses are getting involved in community issues at a strategic level.
http://www.article13.com/A13_ContentList.asp?strCategory=Briefing%20Papers

Hot News provides news supplied by the Prince of Wales Business Leaders Forum
http://www.article13.com/A13_HotNews.asp

Ends

Article 13 unlocks the innovation opportunities of corporate social responsibility to deliver competitive edge and a new way of doing business". We implement these opportunities in business and government, both within the UK and internationally.

We are innovators -- identifying the key issues and emerging trends for CSR through our work, through our original research and through our strong networks. www.article13.com distils the best of the information for you in our opinion forming articles, briefing papers and best practice case studies. Be sure to visit the site regularly as we analyse a new trend and topic area every 6 weeks.

Article 13's co-directors, Neela Bettridge, Jane Fiona Cumming and Dr Paul Toyne, have extensive experience in a number of critical fields: business strategy, participative planning and processes, the social and environmental arenas and communications. Article 13 also draws on the wisdom of distinguished advisors: Professor Dave Owen, Chris Hoare, Professor Colin Gilligan, Neill Irwin, Andrew Acland and Professor Mike Jones. This panel, in turn, is complemented by a network of specialists drawn from the social, environmental, economic, ethical and business worlds.

For further information please contact:
Lucy Shea
Article 13
Bradley House
26 St Albans Lane
London NW11 7QE
Tel: 0208 731 7700
Fax: 020 8731 8800
lucys@article13.com
www.article13.com