Three Product Lines In Three Months: Napa Valley Design Agency Develops Fitness Packaging For National Distributor

designTHIS!, LLC, recently completed their latest packaging design and production effort for New York-based Sports & Leisure Technology Corporation. Just three months' effort, start to finish, resulted in three new national fitness product lines, totaling more than one hundred individual packages. Sports & Leisure Technology Corporation is a licensee of national sporting goods brands, including Everlast and Bally Total Fitness, for which these pac kages were designed. designTHIS! develops custom packaging to allow individual retail chains a unique look for a licensed brand.

NAPA -- designTHIS!, LLC, recently completed their latest packaging design and production effort for New York-based Sports & Leisure Technology Corporation. Just three months' effort, start to finish, resulted in three new national fitness product lines, totaling more than one hundred individual packages. Sports & Leisure Technology Corporation is a licensee of national sporting goods brands, including Everlast and Bally Total Fitness, for which these packages were designed. designTHIS! develops custom packaging to allow individual retail chains a unique look for a licensed brand.

High-quality, high-volume productivity is all in a day's work for this group. "The range and quality of work we produce for Sports & Leisure and other fitness clients is establishing us as experts in the fitness and sporting goods industries, particularly in packaging. Trends turn on a dime in this industry, so response time is crucial. designTHIS! is structured to successfully meet those needs," states Creative Director and Principal, Kim Shaeffer. When asked whether it's challenging to constantly generate new ideas within a single industry, Shaeffer replied, "Never! Our passion for fitness keeps us inspired, and we strive to light that fire in consumers, too."

What's next for this small, highly-productive agency? designTHIS! is currently developing a line for ACI Starcase, Sports & Leisure Technology's Canadian distributor, while continuing to produce sales materials and packaging for the new items Sports & Leisure regularly adds to its existing lines. In addition, designTHIS! provides full-service, strategic design expertise to clients in a wide range of industries: health & fitness; hospitality; food & beverage/spirits; technology; retail; healthcare; landscape architecture; and beyond.

designTHIS!, LLC, provides comprehensive, targeted print + interactive design to diverse clients, coast to coast. Established in 1996 by principals Kim Shaeffer and Amy Predmore, the Napa (CA) firm's philosophy is simple:
Build brands. Resist the usual. It's what we do.

To learn more about designTHIS!, please contact Leslie P. Stock, Communications:
707 252 9425 or leslie@designthis.com. Or visit http://www.designthis.com/cgi-bin/media.cgi?mediaID=10 to download images for publication.
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