James Miller Appointed HCPro, Inc. Director of Sales, Custom Publishing OIG Compliant Marketing Solutions for Pharmaceutical, Medical Device, and Biotechnology

James Miller will lead in merging the premier custom publishing, e-learning, and customized healthcare compliance content from HCPro, Inc. with the branding and OIG compliant marketing for top tier pharmaceutical, medical device, and biotech companies.

MARBLEHEAD, MA (PRWEB) June 6, 2003 -- Bruce Guzowski, CEO of HCPro, Inc. (www.hcpro.com) recently announced the appointment of James J. Miller as Director of Sales, Custom Publishing for pharmaceutical, medical device, and biotechnology regulatory compliance. Miller brings extensive expertise from many years in the pharmaceutical and internet technology sectors. In his current position, Miller will specialize in merging the premier custom publishing, e-learning, and customized healthcare compliance content from HCPro, Inc. with the branding and OIG (Office of Inspector General) compliant marketing for top tier pharmaceutical, medical device, and biotech companies.

HCPro, Inc. custom publishing drives positioning, strengthens relationships, and expands the scope and impact of marketing campaigns. Utilizing HCPro, Inc. expert content on compliance and regulation information, companies will have greater access to physicians and pharmacists, more effective branding, and increased marketing ROI.

With increased OIG marketing guidelines, marketing to physicians and pharmacists requires innovative and educationally based solutions. HCPro, Inc. provides 'need-to-know content on compliance and regulatory issues sponsored by pharmaceutical brands and prescriber information," stated James Miller. As Director of Sales, Miller will focus on building awareness and loyalty for his clients as they in turn, provide customized need-to-know content to their customers through multi-platform programs including books, print and online newsletters, online learning and webinars, white papers, CD-ROMs, audio conferences, seminars, and videos.

About HCPro
HCPro, Inc., headquartered in Marblehead, MA, is a leading publisher and educator on regulatory and compliance issues faced by hospitals, home health organizations, nursing homes, physicians offices, and other healthcare facilities. Established in 1986, HCPro is the parent company The Greeley Company.
HCPro, Inc. publishes 34 monthly newsletters, 30 weekly ezines, and more than 150 books about healthcare compliance and regulatory issues for the healthcare industry. The Greeley Company is a healthcare consulting and educational services firm. HCPro also provides content-rich vertical niche Web sites along with related free e-mail newsletters to create specialized communities for healthcare professionals.

About James Miller

James Miller will head the Philadelphia area Custom Publishing Office of HCPro, Inc. with offices in Bellmawr, New Jersey and can be contacted at 866-522-8368 or at jmiller@hcpro.com. He is available to contribute byline articles on OIG Compliant Sales and Marketing Solutions, interviews, or an expert resource.