For Alternative Press, E-mail Newsletters a "No-Brainer"

For many types of organizations, a quality e-mail newsletter is one of the most powerful and cost-effective marketing tools. For publishers of alternative or independent newspapers or magazines, its truly a no-brainer," says SRB Marketing's Perry Goldschein -- an e-marketing expert. Potentially significant, additional advertising revenues are available to these publishers at little or no additional cost to them through use of this tool," says Mr. Goldschein. Yet many are not fully aware of it, or the tools numerous other cost-effective benefits."

New York (PRWEB) June 7, 2003 -- What do independent, alternative media giants like Utne Reader and the Village Voice recognize as a powerful, inexpensive tool to successfully grow their reach and revenues that many smaller such publications dont?

For many types of organizations, a quality e-mail newsletter is one of the most powerful and cost-effective ways to regularly communicate with a targeted community, drive website traffic, increase brand awareness, improve sales efforts, and build customer loyalty. For publishers of alternative or independent newspapers or magazines, its truly a no-brainer," says Socially Responsible Business (SRB) Marketings Perry Goldschein.

Potentially significant, additional advertising revenues are available to these publishers at little or no additional cost to them through use of this tool," says Mr. Goldschein. Yet many are not fully aware of it, or the tools numerous other cost-effective benefits."

Mr. Goldschein ought to know. A former marketing executive and lawyer turned entrepreneur, he founded, published and edited an alternative e-mail newsletter with 16,000 subscribers. The ConsciousPla.net" media guide received kudos from Utne.com, Publisher Weeklys Religion Bookline, and Sherry Ruth Anderson, co-author of the Cultural Creatives, among others.

Goldschein eventually sold the ConsciousPla.net newsletter to a New York publishing company, but didnt forget the mediums value, effectively using it again for an Inc. 500 Fastest Growing Company" client with many thousands of subscribers, a local nonprofit organization, and his own marketing consulting and services firm. SRB Marketing is now also working with two independent publishers in the New York metro area on their own newsletters.

In addition to directly creating new revenues, other cost-effective benefits to independent, alternative publishers of an e-mail newsletter include:
•   Reaching many additional readers who do not yet subscribe or always pick up a copy of their publication, but who are good prospects for their advertisers
•   The ability to actively reach out and interact with large numbers of readers less expensively and more quickly, through online surveys and similar tools
•   Precise tracking of what electronic articles interest readers the most to improve both the newsletter and the paper publication over time
•   Greater exposure on the Internet - newsletters drive traffic to their website, become a valuable resource, and will make them easier to find through search engines

Recognizing the special benefits of e-mail newsletters to existing indy publications, and that many still do not offer them or use them most effectively, SRB Marketing has developed a special offer to produce them at no charge. How can SRB offer to do this? Because SRB specializes in serving many of the same professionals and business people that read these publications. SRB is willing to partner with publishers, taking on the brunt of the effort and all the expense, to reach their readers with the highest quality newsletter that showcases one of SRBs best services, while sharing in a little of the revenue. It's a true win-win. To take advantage of this offer, publishers must contact SRB Marketing by June 30, 2003.

More information is available at http://srbmarketing.com/email-for-pubs.htm and by contacting Perry Goldschein at the number or e-mail address above.

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SRB Marketing is a unique marketing and management consultancy and services company focused on more than just the bottom line. We specialize in helping environmentally and socially responsible companies, nonprofit organizations, and individuals to communicate authentically and directly with their target communities.

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