Starhotels, Italys Second Largest Hotel Group, Enlists Hotel Internet Strategies for Internet Sales Support. Through its first international, multi-property agreement, HIS will provide close to 20 properties with e-marketing solutions -- portfolio includes the 5-star Michelangelo Hotel in New York City

Italian Starhotels teams up with Hotel Internet Strategies for cutting-edge Internet sales support

New York (PRWEB) June 12, 2003 -- Hotel Internet Strategies President Leslie Dreier today announced that the Italian Hotel Group Starhotels engaged Hotel Internet Strategies for Internet sales support. According to Dreier, the company will provide all 19 Starhotelss properties in Italy with the latest in e-marketing, online advertising and, website exposure. Since 1999, Hotel Internet Strategies has been a providing similar support to the Michelangelo Hotel in New York, which is owned and managed by Starhotels.

Since its founding in 1996, Hotel Internet Strategies has provided an end-to-end solution for properties that wish to maximize online sales efforts, and do so quickly, efficiently and cost-effectively. The company specializes in service and efficiency, providing solutions such as search engine maximization; online advertising; evaluating and upgrading existing websites; independent reservations management; website directory exposure and partnerships, and web hosting.

Dreier says that while other companies may offer some of these services individually, Hotel Internet Strategies strives to bring them together in customized solutions to dramatically impact a hotels return on investment (ROI) from Internet sales.

Elisabetta Fabri, Managing Director for Starhotels said, We have been working with Hotel Internet Strategy for the last 4 years for our property in New York, The Michelangelo Hotel, and we have seen our Internet business increase dramatically since. The personal attention and prompt feedback that we continuously receive from Hotel Internet Strategies encouraged us to expand the relationship to include our hotels in Italy. We are certain that Leslie Dreier and his team at Hotel Internet Strategies will continue to provide excellent service to our entire portfolio of hotels overseas.

Dreier said, We are very excited to expand our relationship with Starhotels -- The Michelangelo Hotel, New York, today is a prime example of what we can do to boost Internet sales and it wont be any different with all other Starhotels properties."

Additional personalized member services provided by Hotel Internet Strategies include:

·   Worldwide website exposure
·   Targeted online advertising
·   Regional & strategic travel directory management
·   Advanced search engine maximization
·   Choice of Internet reservations system
·   Global Internet marketing
·   E-mail marketing       
·   Responsive information control
·   Statistical tracking
·   Dependable and economical web hosting
·   Creative web site development and solutions   

Starhotels was born in 1980 as a private company. Today, Starhotels, the second largest Italian hotel chain, still totally private, owns and manages 20 hotels: 19 four-star establishments in Italy and one five-star in New York City, a total of 3328 rooms, and more than €130 million in revenues in the year 2002. All the hotels are located in strategic locations in the center of major Italian cities (Milan, Bergamo, Turin, Genoa, Trieste, Venice, Parma, Bologna, Florence, Rome, Naples) and have been constantly renovated with special attention to the expectations of the most discerning traveler. Each property has its own unique character, always reflecting Italian style and hospitality, but facilities and amenities are standardized to guarantee comfort, efficiency and homogenous service throughout the properties. Each hotel has meeting rooms and restaurants, offering excellent regional and international cuisine. For more information about our properties and special offers please visit www.starhotels.com or contact our US Sales Representatives Stefano Dondi and Irma Gianni (call 212-261-8805 and 212- 261-8811 or write to sales-usa@starhotels.it).

Hotel Internet Strategies is a strategic consulting firm that helps hotels maximize their Internet exposure and significantly increase revenue from online reservations. Founded in 1996 as a pioneer in online reservations and e-commerce, the company brings end-to-end" solutions to hotels in their online sales and marketing. For more information please visit www.travelfolks.com or contact Efrain Rodriguez at 212.679.2366 or at Efrain@travelfolks.com.

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