Cerado™ Launches Competitive Intelligence Service

(PRWEB) June 12, 2003

HALF MOON BAY, Calif. (PRWEB) June 12, 2003 – Cerado, Inc., a provider of sales force information services, today announced the availability of its new Competitive Intelligence Service. This service delivers timely, pragmatic competitive information that can substantially increase an organization’s sales effectiveness.

An in-depth survey of over 350 marketing executives, sponsored by the CMO Council, GlobalFluency, Aberdeen Group, and BtoBMagazine, showed that “over one-third of respondents believed that they performed a poor job (or none at all) on competitive intelligence.”(1) Additionally, a separate survey sponsored by Cerado showed that only 26% of sales reps have sales tools that provide knockouts that are tailored by competitor. The remaining 74% of sales reps are currently using either ‘general’ differentiators, or are spending time re-creating competitive knockouts on a deal-by-deal basis.

“Cerado’s Competitive Intelligence Service augments standard ‘yearly’ sales training, and gives sales reps on the front line a more timely and relevant connection to market and competitive information, ultimately resulting in higher close rates,” said Christopher Carfi, chairman and CEO of Cerado.

Subscribers to the service receive, for each competitor, sales tools that include an in-depth, fourteen-point analysis of each competitor’s positioning, products, management, financials, and win/loss record. This information, which helps both sales reps and strategists compete more effectively, is fully reviewed, revised, and updated quarterly.

This service is available immediately.

About Cerado, Inc.

The vision of Cerado, Inc. is very simple: to be the leading provider of services that enable a sales force to be more successful. Cerado accomplishes this by using advanced technology to provide useful, non-intrusive services to executives and sales professionals that enable them to communicate more effectively, compete more effectively, and close business more effectively. Cerado works with organizations across a number of highly competitive industries such as high tech, finance, and professional services. Cerado is privately held, and is based just south of San Francisco, California.

On the web at: http://www.cerado.com>http://www.cerado.com;.