CBC.ca partners with Serence KlipFolio to offer real-time desktop news stories.

The Canadian Broadcasting Corporation and Serence today announced the launch of the CBC.ca news desktop service, offering real-time News headline and Sports headline Klips.

The Canadian Broadcasting Corporation and Serence today announced the launch of the CBC.ca news desktop service, offering real-time News headline and Sports headline Klips. A Klip is a live, automated and customizable information service from CBC.ca that runs in an easy to use desktop application called KlipFolio. This allows CBC.ca users to select and receive any combination of various news channels: top stories, business and world news, including breaking stories; regional news from the provinces and territories; and sports.

"CBC.ca is committed to providing a timely and personalized news and information experience to our users," said Bob Kerr, Director, CBC New Media Partnering. "Making a CBC.ca News Klip and a CBC.ca Sports Klip available to our users is another example of our efforts to provide news and information to Canadians in the most convenient manner possible."

The free CBC.ca Klips are easy to install. Users can log on to www.serence.com and download KlipFolio. After installation, add the CBC.ca News and CBC.ca Sports Klips that are found under the "News" and "Recreation & Sports" categories at www.klipfarm.com. The Klips are then available immediately on the users desktop.

"We are privileged to have CBC.ca as one of our content partners," said Allan Wille, Serence President and CEO. "The CBC is a leader in satisfying the need for timely and relevant information. With the launch of the CBC.ca Klips, Canadians can now have up-to-date news and events they care about delivered right to them."

Attracting over one million unique visitors a month, CBC.ca is Canada's leading online information and news source. CBC.ca is an important resource for Canadians seeking up-to-the-minute headlines and in-depth coverage of news, business, sports, weather, entertainment, consumer affair, and more. Wherever you are, the CBC brings you instant access to the information you need.

Serence KlipFolio is an information delivery and notification application that lets you view and manage Klip information services right on your desktop. Serence Inc. is a software company that develops and sells information awareness and notification solutions to online content providers as a marketing vehicle and to knowledge-based enterprise as a real-time information awareness tool.

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For CBC.ca: Barbara Nyke, CBC New Media Communications, 416.205.8519, barbara_nyke@cbc.ca