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MARS ELECTRONICS, INC. LAUNCHES ITS NEW MULTI-LINGUAL WEBSITE DEVELOPED BY THE EDCOMM GROUP
Mars Electronics, Inc. (MEI) selected The Edcomm Group to create a multilingual, personalized web experience for its global business. Edcomm developed a website using state-of-the-art technology to present each visitor with exactly the content they need based on their location, industry and language preference. Visitors to www.meiglobal.com may select from 10 languages and 17 geographic regions to obtain the information that best suits their needs. Information may also be personalized to the visitor's business profile.
MEI E-Business Manager Mike Smith says, "The new-look website is a major breakthrough in MEI's global communications program and is among a relatively small number of pioneering, multi-lingual sites. The site has the technological capability and flexibility to tailor information to meet the individual needs of visitors from a wide range of industries all over the world."
MEI is one of the world's largest manufacturers of innovative unattended transaction hardware and business management software. Its products are currently in widespread use in the vending, soft drink, gaming, amusement, transportation, telecommunications, retail, and retail petroleum markets. MEI operates manufacturing plants in the United Kingdom, Mexico and Switzerland and has a distribution network that covers more than 100 countries around the world. The company is part of the Mars, Incorporated group of companies that includes some of the world's best-known brand names, including M&M'S® and SNICKERS®.
The Edcomm Group is a 16-year-old multimedia education and communication consulting firm specializing in the development of creative business solutions that improve productivity, customer service and market share - providing bottom-line results. The Edcomm Group (www.edcomm.com) is headquartered in New York City with an Advanced Design Center located in Fort Washington, Pennsylvania.
For more information, please contact:
Linda Eagle
President, The Edcomm Group
1-888-4EDCOMM
linda.eagle@edcomm.com
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