Performance Drivers launches new Campaign+ analytics capabilities to help businesses better understand online leads.

The Campaign+ suite of reports addresses the need for online marketers to better understand the performance of lead generators such as banners, email marketing, and print. Campaign+ will be included with the LifeLine service, an emerging web analytics service banking on action-ability and usability to gain advantage over competitors.

Boston, MA (PRWEB) June 14, 2003 -- Performance Drivers, Inc. (www.performancedrivers.com), creators of LifeLine, the emerging contender for online marketing analytics and optimization, today announced the launch of new conversion analytics capabilities that make it even easier for businesses to understand the performance of campaigns and the individual pieces within them. The new capabilities include funnel analysis, which measures how effectively visitors move through any series of steps; and top paths, which reports on the visitor paths from campaign items, such as a banners, emails and print. These new capabilities combined with LifeLine's existing conversion analytics features - including site and page reporting - provide a comprehensive package for helping marketers and improve usability, and optimize conversions.

The LifeLine service is one of the most actionable outsourced analytics solutions in the industry - providing real-time, actionable insight into online visitor and customer behavior. The service helps businesses measure visitor behavior to increase conversions and online marketing ROI. The unique approach categorizes reports by Marketing, Information Architecture, Design, and Technical for targeted reporting that raises the bar for usability for web analytics. LifeLine requires no hardware or software to free valuable IT resources from the burden of traditional enterprise software. All the information is made available on demand through a Web browser.

LifeLine conversion analytics capabilities include:

Campaign Performance - Group banners, email and offline marketing into campaigns to rate performance in terms of leads, average pages viewed, sales, and registrations.

Lead Generation - Top-level view to comprehensively view the performance of your lead generators from search engines to campaigns.

Funnel Analysis - Define any series of visitor behaviors and view, in real time, how visitors move through those steps.

Top Paths - Provides detailed reports on where visitors from leads, such as a banner, are going.

For more information about LifeLine services, please visit www.PerformanceDrivers.com or call Kevin Zundl: 617.823.1713.

About Performance Drivers
Founded in 2002, Performance Drivers is the creator of LifeLine, the emerging contender for online marketing analytics and optimization. For more information, contact Performance Drivers, Inc. Voice: 617.823.1713. Address: 30 Mystic St, Boston, MA 02129. E-mail: press@performancedrivers.com. Web: www.PerformanceDrivers.com