eXubrio Introduces Free Public Relations Instructional White Paper

Buffalo, NY, and San Francisco, CA (PRWEB) June 16, 2003 -

based marketing consultancy eXubrio introduces a free white paper on public relations (PR) basics for start-ups and emerging companies.

“The new white paper, titled ‘The ABCs of Public Relations,’ covers all of the basics that a PR novice may need to know in an early-stage company,” said Paul McAfee, Buffalo-based principal and co-founder of eXubrio, LLC. “We have found that many young companies fall victim to the high cost of PR agency retainers and don’t know what they should expect in return for the fees they pay. We want to help emerging companies by providing some guidelines.”

A survey of North American marketeers conducted by McBain Associates for M. Booth and Associates shows that they believe PR is unequaled for “establishing the credibility, building the equity, and maintaining the strength and vitality of a brand.” One of the key reasons that organizations’ use of PR has blossomed is the amount of information consumers, both individuals and businesses, now can obtain over the Internet and in other ways.

“Public relations activities have become a nearly ubiquitous marketing communications tool,” commented Lita Reyes, San Francisco-based principal and co-founder of eXubrio. “PR is all about offering information rather than just generating an image or emotional response – it is credible, targeted, and cost effective.”

An organization will tie the best PR efforts closely to its marketing goals and integrate it with other elements of the marketing mix. PR enhances and amplifies an overall marketing program in several ways. PR works because it helps your organization persuade people who are more and more resistant to commercial messages.

With PR, you can:

• Build credibility for a young organization

• Generate greater awareness of a relatively unknown organization

• Lay the foundation for sales efforts

• Educate stakeholders on complex products/services or issues

• Improve or restore the reputation of a damaged organization

• Help influence public opinion

• Keep the organization aware of what is important to stakeholders

“Grace Lazzara wrote this white paper for us,” McAfee said. “Grace provides media relations services for several of our consulting clients, helping small and emerging companies communicate professionally while managing tight marketing budgets.”

About eXubrio

eXubrio helps companies improve the financial impact of their marketing and business development activities. Its processes include collaborative development, implementation, and execution. eXubrio’s services include strategic sales and marketing planning and implementation; market research and analysis; public relations and investor relations management; marketing communications; and marketing and sales executive recruiting. The company has offices in Buffalo, NY, San Francisco, CA, and Tel Aviv, Israel.

For more information about eXubrio, visit http://www.exubrio.com.

To read and download eXubrio's free white papers, visit http://www.exubrio.com/services/white_papers/.