adidas & FOOTACTION GO "ALL DAY ALL NIGHT" -- ADAN 3 Launch Sends Ballers, Rappers and DJs on the "Road to the Apollo"--

All roads lead to the world famous Apollo Theatre in New York City this summer as adidas and Footaction host block parties and basketball, MC, and DJ competitions across the country to celebrate the June 27th launch of the new All Day All Night (ADAN) 3 product line. Regional ADAN 3 block parties in Los Angeles, Houston, Miami, and Detroit and a nationwide videotape competition will generate 28 winners who will compete in the national competition finals at the Apollo on August 16th. Chicago Bulls guard Jay Williams, BET/Rap Citys Big Tigger, and Power 105s legendary DJ Red Alert will judge and crown the national champions at the legendary Harlem venue.

Portland, Oregon (PRWEB) June 18, 2003 -- All roads lead to the world famous Apollo Theatre in New York City this summer as adidas and Footaction host block parties and basketball, MC, and DJ competitions across the country to celebrate the June 27th launch of the new All Day All Night (ADAN) 3 product line. Regional ADAN 3 block parties in Los Angeles, Houston, Miami, and Detroit and a nationwide videotape competition will generate 28 winners who will compete in the national competition finals at the Apollo on August 16th. Chicago Bulls guard Jay Williams, BET/Rap Citys Big Tigger, and Power 105s legendary DJ Red Alert will judge and crown the national champions at the legendary Harlem venue.

The ADAN 3 block parties will feature basketball, MC, and DJ competitions; special guest musical performances; car and motorcycle showcases; an ADAN 3 fashion show; and Playstation and 989 Sports video game kiosks. Local mixshow and on-air personalities from the top urban radio stations in each market will also be on site to host the events.

The All Day All Night block parties and the Road To The Apollo concept provide our consumers with a creative and fun outlet for self-expression and competition," says Marshawn Boyd, Senior Lifestyle Promotions Manager for adidas. Through combining
fashion, music, and sports under one umbrella, we are able to address the lifestyle interests of our savvy urban consumers."

The following competitions will be included at each event:
•   One-on-One Basketball
•   High-Flying Dunk
•   MC Battles
•   DJ Mix/Scratch

Regional winners will receive an all-expense paid trip with one guest to the national finals in New York City, as well as an adidas ADAN 3 prize pack including shoes and apparel. The Apollo national prizes for the basketball competition winner include a trophy, $1000 cash prize, and free adidas gear for a year; for MCs, a trophy, eight hours of studio time, and an evaluation for a potential demo deal with J Records; and for DJs, a trophy, and new state of the art equipment including 2 turntables with cases and one DJ mixer provided by Guitar Center. All national winners will also receive a PlayStation gaming system and games.

Interested participants can visit their local Footaction store to register for the ADAN 3 competitions prior to the local market events. Participants who are not in Los Angeles, Houston, Miami, or Detroit may bring a 60-second videotape of themselves performing a dunk, rhyme, or scratch routine with a completed entry form to their local Footaction store to enter the competition.

Communications support for the regional block party events and national competition include radio partnerships; street teams; in-store P.O.P.; promotional footage on FATV (Footaction TV); and print ads in ESPN, Dime, SLAM, The Source, Stuff, and XXL.

'All Day All Night Block Party Schedule
July 5, 2003       -- Los Angeles (The Forum) and Detroit (Belle Isle)
July 12, 2003       -- Miami (Miami Sr. High School) and Houston (Sharpstown Mall)
August 16, 2003   -- New York City (Apollo Theatre - National Finals)

About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories. Our mission is to be the leading sports brand in the world. adidas America is a subsidiary of adidas-Salomon AG, a corporation that also includes sports brands, Salomon, TaylorMade, Bonfire and Mavic.