TV less Important to Younger Households. Parks Associates latest research reveals that the significance of watching TV diminishes dramatically among younger heads-of-households

While television programming has fared relatively well in the battle for consumers, the erosion of its influence is evident among younger generations, where Internet access and personal computers are more prevalent. According to the latest primary consumer research study from Parks Associates, Electronic Living @ Home, younger heads-of-household find television to be less important in their daily lives when compared to other age segments.

TV less Important to Younger Households Parks Associates latest research reveals that the significance of watching TV
diminishes dramatically among younger heads-of-households

Dallas, Texas (PRWEB) June 17, 2003 -- While television programming has fared relatively well in the battle for consumers, the erosion of its influence is evident among younger generations, where Internet access and personal computers are more prevalent.

According to the latest primary consumer research study from Parks Associates, Electronic Living @ Home, younger heads-of-household find television to be less important in their daily lives when compared to other age segments.

Perhaps most surprising is how obviously generational the importance of viewing television is: the older the head-of-household, the greater its importance in ones daily life. The correlation is clear and linear," said Michael Greeson, vice president and principal analyst for Parks Associates. This is not to suggest that young adults are watching less TV, only that the activity of watching TV is itself less important in their daily lives."

Electronic Living @ Home is Parks Associates most recent primary consumer research project and features data from two separate consumer surveys: the first, a telephone survey of 1,000 U.S. households fielded in March 2003; the second, an Internet survey of 1,300 U.S. Internet households fielded in April 2003. Topics addressed within these surveys cover the entire connected home space: from personal computing devices and consumer electronics ownership to Internet connectivity and interest in next-generation broadband-enabled services.

For additional information about Parks Associates Electronic Living @ Home, please contact sales@parksassociates.com or call 972-490-1113.

About Parks Associates: Parks Associates is a market research and consulting firm that provides information and analysis on emerging residential, small office, and light commercial technologies. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions.

Its market expertise encompasses the full range of connected-home solutions, including home networks, digital entertainment, broadband and Internet services, and home systems. Parks Associates also hosts two industry events, Forum and CONNECTIONS (in partnership with the Consumer Electronics Association), each year. www.parksassociates.com.