CHERISHED FOREVER ANNOUNCES EXPANDING SALES ORGANIZATION

Altamonte Springs, Florida, June 17, 2003 - Cherished Forever, Inc. today announced the growth of its sales organization to accommodate the expanding needs of the business.

Yuti Joshi joins Cherished Forever as Regional Account Manager. Yuti will be responsible for outside sales and account management for eastern U.S.-based funeral homes. Yuti brings to Cherished Forever her professional real estate sales experience and enthusiasm for customer service.

Dan McDonald joins Cherished Forever as National Account Manager. As National Account Manager, Dan will be responsible for outside sales and account management for funeral homes across the U.S. Dan brings to Cherished Forever his years of multimedia development experience and consumer sales experience.

Adam Williams continues to serve as Vice President of Sales and Marketing, expanding his role to include Channel Partners, such as VARs and consultants, and into the international market.

ABOUT CHERISHED FOREVER

Cherished Forever, Inc. offers the leading tribute video service dedicated solely to the funeral service industry. Cherished Forever Tribute Videos are created by capturing treasured photo moments and incorporating them with a personalized music selection, the client-family's memories are transformed into a unique and heartfelt video that can be shared by everyone.

Cherished Forever Tribute Videos provide funeral directors and other industry professionals an unparalleled keepsake for their client-families and not only provide added value to client-families, ultimately resulting in repeat and word-of-mouth business, but can also provide a source of additional revenue for funeral directors.

For more information visit our website at www.cherishedforever.com, email us at info@cherishedforever.com, or call us at (866) 764-5518 and press 1.