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All Press Releases for June 20, 2003

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New consulting group, Peachtree, Madison & Vine aims to demystify Hollywood for marketers.

The brainchild of former BBDO executive and the man behind the Cingular Wireless and Spiderman" hook up, Chris Teague, builds on the campaigns success by setting up a consulting shop to deliver the same powerful results to other marketers.As Director of Content Marketing at BBDO, Chris Teague initiated an entertainment-based strategic relationship for Cingular Wireless that would integrate global messaging and business opportunities.

Atlanta, GA (PRWEB) June 5, 2003 -- Peachtree Madison & Vine launches with a mission of making the entertainment industry an accessible element in every marketers brand and revenue planning. Peachtree Madison and Vine acts like producers assembling talent around a feature film or network TV project, but with just one obsession - to carry their clients brand banner into Hollywood.

The brainchild of former BBDO executive and the man behind the Cingular Wireless and Spiderman" hook up, Chris Teague, builds on the campaigns success by setting up a consulting shop to deliver the same powerful results to other marketers. Ultimately its about creating value to the consumer; value that goes beyond the moment of purchase or consumption. Its about driving content, media and marketing into pop culture. Practically its about matching your brand and business with the brand and business of the entertainment opportunity to drive incremental revenues, capture economies in messaging and improve ROI on your marketing investment," Teague emphasizes.

As Director of Content Marketing at BBDO, Chris Teague initiated an entertainment-based strategic relationship for Cingular Wireless that would integrate global messaging and business opportunities. Over 200 entertainment properties were analyzed for brand and business opportunities before Teague encouraged Cingular to work with Sony Pictures Entertainment and Spider-Man The Movie".

Under Teagues direction, Spider-Man and Cingular Wireless integrated more than twenty-five companies including: Columbia Pictures, Sony Ericsson, BBDO -- Atlanta, Cingular Wireless, Spin, Atmosphere, Ketchum, Vidal, Ant Farm Interactive, Arnell Group, Dodge and NASCAR to pull off one of the most successful fully integrated brand and business marketing projects ever - so successful in fact, that it has become a template for future marketers.

Our mantra; simplify, collaborate and navigate. Simplify the decision making process on which entertainment opportunities are selected. Collaborate with the entertainment provider in creative and business functions. Navigate the process so that brands are optimized and deliverables are successful," concludes Teague. Peachtree, Madison & Vine acts as a partner with marketers in analyzing and identifying opportunities, working with entertainment partners and overseeing execution.

Contact:
Peachtree Madison & Vine
PMandV.com
404-816-3558

Press Contact:
   Michael Valverde
   678-362-0998
   mvalverde@greenvalleyent.com

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CONTACT INFORMATION


Chris Teague
Peachtree Madison And Vine
404-816-3558
Email us Here

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