Pilot Implementation of the Amae Software Customer Integration (CI) Suite at Leading Credit Card Company Receives 84% Customer Participation

Amae Softwares pilot implementation at one of the largest providers of MasterCard and Visa credit cards in the world supporting 46.4 million accounts is receiving customer participation rates of 84% from customers forwarded to the system. The Amae CI Suite incorporates customer feedback collected from post-call surveys into the organizations business processes and performance metrics

Pilot Implementation of the Amae Software Customer Integration (CI) Suite at Leading Credit Card    Company Receives 84% Customer Participation

Amae Software CI Suite Enhances Contact Center, Delivers Customer Research, and Posts Customer Satisfaction Metrics

Mountain View, Ca. (PRWEB) June 20, 2003 Amae Softwares pilot implementation at one of the largest providers of MasterCard and Visa credit cards in the world supporting 46.4 million accounts is receiving customer participation rates of 84% from customers forwarded to the system. The Amae CI Suite incorporates customer feedback collected from post-call surveys into the organizations business processes and performance metrics.

Dr. Jon Anton of Benchmark Portal strongly believes that incorporating contextual and timely customer feedback into business processes is a vital key to understanding and improving quality of service, agent training, and overall customer satisfaction. The Amae CI Suite automates a critical business process and provides the necessary feedback loop for organizations to improve processes and service."

The Amae CI Suite offers all the features needed to improve the quality of customer interaction while lowering support costs. By collecting customer perspectives and integrating them automatically with relevant data, the application delivers an advanced level of customer analysis and reports to all levels of an organization. The CI Suite's modular architecture utilizes existing IT infrastructure and is installed with minimal hardware requirements creating little or no change to business processes.

Maggie Klenke, founding partner of The Call Center School, comments, The ability to understand the quality of service, from a customers perspective, in addition to traditionally accepted productivity metrics, is a requirement for contact center improvement. It not only allows immediate understanding of how well agent training, processes, and systems are functioning -- it also provides critical information that is needed to improve product development, marketing, and sales."

This is in line with our research and expectations and we now have customers in a variety of industries -- financial, telecommunications, and consumer - who have started pilot projects using the Amae CI Suite," noted Amae Software CEO Vance Christensen. "The results show that most customers are happy to participate and feel a sense of 'involvement if given the opportunity to provide meaningful feedback regarding products and services in a manner that is timely and simple. The process builds strong customer loyalty and satisfaction."

Please contact Amae Software for a complete demonstration of the CI Suite.

About Amae Software
Founded in 2001, Amae Software provides the Amae Customer Integration Suite for companies committed to: collecting critical information from customers while lowering costs and increasing productivity in the contact center; automating product/marketing/sales research; and improving overall customer satisfaction and loyalty. The company mission is to significantly reduce operational expenses and increase productivity by automating the collection of customer feedback and integrating it into existing business processes.

Headquartered in Mountain View, California, Amae Software is a privately held company. For more information, please visit www.amaesoftware.com, send e-mail to info@amaesoftware.com, or call 650-965-0820.