nSight Offers Free “Forward-Thinking Fridays” With Its Summer Workshops

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nSight, Inc., of Burlington, MA, today announced that it will offer free admission to its Â?Forward-Thinking FridaysÂ? breakfast seminars to all clients who sign up for a paid summer workshop. The 28 scheduled workshops, which are designed for creative, editorial, marketing, and technical communication professionals, cover topics such as writing and editing for the Web, publication design and production, indexing technical documentation, and XML.

BURLINGTON, Mass. (PRWEB) June 18, 2003 – nSight, Inc., a leading print and interactive communications firm, today announced that it will offer free admission to its “Forward-Thinking Fridays” breakfast seminars to all clients who sign up for a paid summer workshop.

“Even as the economy begins to recover, clients are looking for value,” according to nSight President and CEO Thomas E. LeBlanc. “By providing a series of free forward-thinking events that offer insight into the future of communications, we can help clients stretch their training budgets while they are also stretching their minds.”

nSight will provide two free passes to the “Forward-Thinking Fridays” seminars for each paid workshop offered in July and August, plus additional savings for those who register by June 30, 2003. The paid workshops, which are designed for creative, editorial, marketing, and technical communication professionals, cover topics such as writing and editing for the Web, publication design and production, indexing technical documentation, and XML.

The “Forward-Thinking Fridays” series will feature guest experts who will lead interactive roundtable discussions on the future of publishing and communications in a rapidly changing, over-communicated society. Each program will run from 8 to 10 a.m. at nSight’s Burlington headquarters and will include a continental breakfast. Attendance will be limited for each event. The schedule for “Forward-Thinking Fridays” includes:

Nan J. Fritz, founder and Chairperson of nSight, will present, “Trends in Publishing,” on July 11, 2003. She will focus on how online publishing is affecting traditional book publishing, and whether pressures created by technology, and the demands for speed and profitability, are compromising time-honored editorial standards.

In addition to serving publishing clients for more than 20 years, she held positions at UCLA Press and Castle Press of Pasadena, Calif. She is a graduate of the Radcliffe Publishing Procedures Program, and served as chair and co-chair of the Endowment Fund of Bookbuilders, a trade organization for the publishing industry.

Paula Berger, a technical communication consultant, will present, “What's Hot, What’s Not in Technical Communication, and Why It Matters to You,” on July 18, 2003. She will discuss how new technologies, revamped business environments, and changing priorities are affecting the workplace. She will help attendees determine which skills will be most useful (and most marketable) in the coming years. She was a founding principal of SOLUTIONS, a technical communication company, and has presented seminars on technical communication throughout the world. She is an Associate Fellow of the Society for Technical Communications (STC) and Past President of the Boston Chapter.

David P. Kowal and Arthur Sesnovich, principals of 3D-PR Inc. of Northboro, will present, “Beyond the Press Release: Being Heard in a Noisy World,” on July 25, 2003. They will help attendees develop public relations strategies that can overcome the challenge of increased competition for a shrinking news hole. Kowal is also the founder and president of Kowal Communications, Inc., and Sesnovich is the founder and president of AGS Public Relations. Both have many years of public relations experience with a broad range of clients.

Deborah Sauer, a technical communication consultant, will present, “A Sneak Peek at RoboHelp X3,” on Aug. 1, 2003, including a demonstration of how RoboHelp X3 can be used to customize the look and feel of your Help system using skins. She will also demonstrate how to use conditional text to generate multiple outputs, how to develop single-source layouts, how to create context-sensitive Help, and more. Her expertise includes user interface design, Web-based Help development, single-source design for print and online delivery, customized template creation, and legacy content conversion. She is an STC fellow and has taught at Northeastern University.

Dan Cote, Director of Marketing at nSight, Inc., will present, “Spending Little to Create Strong Brands in a Weak Economy,” on Aug. 8, 2003. He will demonstrate why a strong brand is critical to the success of a company of any size, and how it can help generate leads, shorten the sales cycle, create customer loyalty, and increase profits. He has 13 years of traditional and online marketing experience for manufacturing, software, Internet, and communications companies.

Hans Fenstermacher, President and Founder of ArchiText Inc., a globalization and localization services company in Methuen, will present, “There’s Somebody Out There: Connecting Localization and Real Communication with Customers,” on Aug. 15, 2003. He will share a new integrated view of content as a program of global communication with customers and demonstrate how a global approach minimizes the sacrifices companies force customers to make to use their products, while helping companies improve their bottom line. He pioneered the ABREVE® process for improving content quality, enhancing usability, and substantially reducing localization costs by streamlining text before it is translated. He speaks six languages and is past president of the STC Boston Chapter.

Phil Sullivan, Vice President, Recruitment and Placement at nSight, will present, “Re-Staffing After The Recession,” on Aug. 22, 2003. He will explain how staffing “after the bubble” has changed, how to cost-effectively re-staff after the recession, and when to staff up. Before joining nSight, he was a founding partner of DesignWrite Partners. He held management positions at Advance Personnel, which became The Creative Group, and at Source Services, which became part of K.force, Inc. He was a Sales Consultant with Computer Sciences Corporation (CSC), and a Systems Engineer and Marketing Representative for IBM Corporation.

The “Forward-Thinking Fridays” discussions complement nSight’s paid workshops. Each paid workshop runs from 9 a.m. to 4:30 p.m. for either one or two days, and is held at nSight’s training facility at One Van de Graaff Drive. nSight is a Certified Provider member of the International Association for Continuing Education and Training (IACET). Anyone attending is eligible for 0.8 continuing education units (CEUs) for a one-day workshop and 1.6 CEUs for a two-day workshop. Workshop prices start at $295, including lunch. Like all of nSight’s public workshops, each course can be customized into one-on-one tutorials or private group training classes. The training can take place on-site or off-site, during the day or evening, and over any period of time.

About nSight

nSight, Inc., of Burlington, Mass., is a leading provider of print and interactive communications services. It offers project outsourcing, staffing, and training services to companies, institutions, and nonprofit organizations. Founded in 1982, nSight has provided editorial, creative, and technical services to some of the world’s leading companies, including Microsoft Press, EMC, IBM, Akamai Technologies, Compaq, Harvard Business School, Pearson Education, Fidelity Investments, and Ernst & Young. nSight’s full-time staff of 40 is augmented by more than 5,000 freelance editorial, design, and technical communications professionals from the greater Boston area and other locations in the United States. For additional information, visit nSight’s Web sites at http://www.nSightWorks.com and http://www.EditExpress.com.

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