Cerado Selected to Present at Premier Technology Showcase

Leading venture investors choose sales force information service for elite show

HALF MOON BAY, Calif. (PRWEB) June 23, 2003 -- Cerado, a provider of sales force information services, is one of the select group of emerging technology companies chosen to present at the SDForum Summer Showcase, a premier technology showcase and demonstration event.

A panel consisting of members of leading venture capital firms hand-selected the companies chosen to present at the showcase. A full list of exhibitors and visiting investors can be viewed at http://www.sdforum.org/p/calEvent.asp?CID=1077>http://www.sdforum.org/p/calEvent.asp?CID=1077.

We are honored to be selected to participate in the SDForum Summer Showcase," said Christopher Carfi, chairman and CEO of Cerado. Cerado solves a real, practical problem for companies -- helping them to understand whats causing lost sales by providing technology and processes to gather and analyze win/loss information from sales reps, customers, and prospects. Having this kind of information enables organizations to compete more effectively during these challenging economic times, and we are thrilled to be given this opportunity to present our solutions at this event."

The event features a private screening to investors for the participating companies, followed by a public networking and product demonstration showcase.

"SDForums showcase events enable startups to achieve increased visibility with leading venture capital firms, and raise overall industry awareness for the solutions that these early-stage companies provide," said Laura Merling, SDForum executive director. We are pleased to welcome Cerado as one of the select companies to participate in this summer's showcase event."

The SDForum Summer Showcase will take place on June 26, 2003, and is open to the public from 5:00pm-8:00pm. Online registration for the event is available at http://www.sdforum.org/p/calEvent.asp?CID=1077>http://www.sdforum.org/p/calEvent.asp?CID=1077.

About SDForum

SDForum is the leading Silicon Valley not-for-profit organization providing an unbiased source of information, insight, and expertise to the technology community for 20 years. SDForum is dedicated to the innovation, development, investment and advancement of technology, and reaches 1,900 members, 4,000 email subscribers and more than 1,000 people in aggregate that attend their more than 20 events each month. SDForum has long-standing relationships in the valley including software companies such as BEA, IBM, Microsoft, Oracle, and Sun. In addition, they have support from the City of San Jose, and sponsorship from over 30 venture capital firms and service providers.

About Cerado, Inc.

The vision of Cerado, Inc. is very simple: to be the leading provider of services that enable a sales force to be more successful. Cerado accomplishes this by using advanced technology to provide useful, non-intrusive services to executives and sales professionals that enable them to communicate more effectively, compete more effectively, and close business more effectively. Cerado works with organizations across a number of highly competitive industries such as high tech, finance, and professional services. Cerado is privately held, and is based just south of San Francisco, California.

On the web at: http://www.cerado.com>http://www.cerado.com.

Cerado is a trademark of Cerado, Inc. All other trademarks are the property of their respective owners.

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