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WASHINGTON, DC. (PRWEB) June 23, 2003 -- IzzyCue, the venerable lifestyle brand, cannot hold back its excitement, as it announced today the introduction of its new line of Party Pies.

"Simplicity is a philosophy that can be applied to almost anything in life, and here we choose to apply this thought process to a new line of baked goods," says Kenneth H. Tan, the Chief Executive Officer of IzzyCue, after a recent board meeting. "The Party Pie line addition to our cafe/pastry unit is an exciting one, as it ties in nicely with the true daily experiences of our audience out there; and by this I refer to their everyday celebration of sorts," he added.

THE PRODUCT
The IzzyCue Party Pie consist of a shallow-pan circular baked cookie pie with premium color frosting lavishly spread over its entire surface. Popular candies are then carefully lodged into the perimeter icing of each pie, ensuring proper color-coordination and exciting placement.

The pie is presently available in a choice of sugar dough, chocolate chip or brownie base. According to the company, the frosting design is the key in creating interest and hype. It presently offers a number of options including tie-dyed, single and multi-colored frosting backgrounds.

The cookie pie and frosting are both certified Kosher Dairy (KD) except for the candy.

MARKET
The company plans to offer the line to its current clients within the Food & Beverage and Hospitality industry.

According to the company, the Party Pie range is geared to specifically target parties, functions and celebrative social events whereby a cake is called for. The concept is to offer the product easily available everywhere so as to enable a simple grab-and-go for the busy. The product's availability removes the need for party planning and preparation which alone takes time from the already choked-full days of most.

"IzzyCue Party Pie" T-Shirts will provide exposure to the line.

"Performance is not a profound artform. If we can supersede ourselves and transform a truly good idea into a product line, we can seat an audience that presently perambulates carelessly out there," Kenneth H. Tan comments.

IzzyCue, a unit of BKN International Incorporated, is an emerging cross-channels manufacturer and marketer of high-end consumer products. The unit-brand builds leadership products in three highly focused global businesses: Food & Beverage, Popular Culture and Design & Fashion. Its primary vision is to create a desirable long-term lifestyle brand of significance.

IzzyCue is a registered trademark of BKN International Incorporated. All other trademarks or tradenames belong to their respective companies.

The IzzyCue Foodies Fashionista Party (the Future of Brands) is for the Press and Media only. Or by invitation.