Marketinglatte.com goes live -- a new free website for marketers and advertisers

Psynchronous Communications, Inc. and Performance Drivers, Inc. today announced the launch of Marketinglatte.com -- a free website offering marketing, marketing communications and advertising professionals insights and tips, served up with a little comic relief.

Marketinglatte.com goes live -- a new free website for marketers and advertisers

Boston, MA (PRWEB) June 25, 2003 - Psynchronous Communications, Inc. and Performance Drivers, Inc. today announced the launch of Marketinglatte.com -- a free website offering marketing, marketing communications and advertising professionals insights and tips, served up with a little comic relief.

MarketingLatte.com (www.MarketingLatte.com) poses monthly marketing challenge scenarios" based on real-world business situations and suggests potential solutions by way of creative marketing or organizational change.

Additionally, Marketinglatte.com is the exclusive home of The Last Retainer", a darkly cynical but humorous saga of an ad exec fighting to stay alive in a dog-eat-dog" business with monthly installments
   
Experience has taught us that companies of all types and sizes share similar marketing and communication challenges," said Kris Washington, founding partner of Psynchronous Communications. Part of our value as consultants is our ability to quickly recognize and solve a common problem that may seem entirely new and insurmountable to one client organization, but that weve seen and dealt with many times. Our hope is that Marketinglatte.com readers will be able to immediately identify with at least some of the scenarios and learn how they can start taking steps in the right direction."

Other marketing and advertising publications focus on the story of the day," said Kevin Zundl, president of Performance Drivers. What makes Marketing Latte different is that it looks at common challenges we all face as marketers and suggests several approaches to overcome them in a way that makes for a quick and easy read over morning coffee."

About Psynchronous Communications
Psynchronous Communications, Inc. is a marketing communications company in Boston delivering comprehensive, integrated communications planning, implementation and measurement to its business-to-business clients.

About Performance Drivers
Performance Drivers, Inc. is a Boston-based company providing performance-driven strategies and proprietary web analytics software.

For more information, reporters may contact:
Kris Washington
Psynchronous Communications
617-424-0055
kris@psynchronous.com

Kevin Zundl
Performance Drivers
617-823-1713
kevinzundl@performancedrivers.com