Newly released Sports Sector Analysis Report presents industry data

The Sports Sector Analysis Report, published by American Sports Data and available at MarketResearch.com, is an exceptionally useful marketing tool for strategic planning because it presents the big picture-a wider vista ranging beyond the individual sport, and a new tableau upon which strategies for cross-marketing, line-extensions, related event sponsorship and other business opportunities can be written.

The Sports Sector Analysis Report is an exceptionally useful marketing tool for strategic planning because it presents the big picture-a wider vista ranging beyond the individual sport, and a new tableau upon which strategies for cross-marketing, line-extensions, related event sponsorship and other business opportunities can be written.

The report allows interested professionals to rise above the dizzying array of individual sports statistics and view the panorama of a homogeneous sports group or sector. Very often, readers are focused on a single industry, and may prefer to view data pertinent to a certain sector, organized in different ways: ranked by participant population; by demographic indices; and most importantly, aggregated to reflect the total (net) number of participants within a sports group -- after filtering out duplicate counts of cross-participants.

The universe of sports participation is divided into 16 sectors: Fitness, Team, Racquet, Skating, Indoor Games, Personal Contact Sports, Extreme Sports, Recreational Exercise, Bicycle Sports, Helmet Sports, Board Sports, Outdoors Activities, Shooting Sports, Fishing, Snow and Water Sports. Participation data on all individual sports within each group is ranked by total and frequent participants according to size of the sport population and participation index.

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Table of Contents:

Introduction
Sector Definitions
Methodology

General Participation By Sport/Activity
Frequent Participation By Sport/Activity

Fitness Sector
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Activity
Frequent Participation By Activity
Demographics Ranked By Activity Participation
Demographics Ranked By Activity Index

Team Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Racquet Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sports
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Skating Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Indoor Games Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Personal Contact Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Bicycle Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Helmet Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Board Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Extreme Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Recreational Exercise Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Outdoor Activities Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Shooting Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Fishing Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Snow Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

Water Sports Group
Aggregate Participant Demographics
Aggregate Frequent Participant Demographics
General Participation By Sport
Frequent Participation By Sport
Demographics Ranked By Sport Participation
Demographics Ranked By Sport Participation Index

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Report Data Summary:
The Sports Sector Analysis Report
Publisher: American Sports Data, Inc.
Date Published: 6/2003
Category: Demographics
URL: http://www.marketresearch.com/product/display.asp?productid=896480