WHATS ALL THE HYP-O ABOUT

Boca Raton -- June 18, 2003 hyposport UK has officially announced today that hyposport USA has acquired the North American rights to the hyposport brand of products

hyposport drinks are hypotonic beverages with the clinically proven capabilities to hydrate your body twice as fast as other sport drinks and/or water alone. Just 2% loss of body weight due to sweat loss causes a 20% reduction in the ability to perform at your physical or mental best" says Steve Scutt, Olympic Medallist and hyposport Founder.

The rate at which fluids can be replaced is limited by how fast they can be emptied from the stomach and how quickly they can be absorbed in the small intestine. Drinks which have a high osmolality (concentration) empty slowly from the stomach and limit the delivery of water. Isotonic drinks have an osmolality equal to that of blood and, therefore cause no net water movement. hyposport, being hypotonic, has a lower osmolality than blood and therefore passes through the gastro-intestinal system into the bloodstream up to 50% faster than isotonic drinks. ...hypotonic solutions are more effective when rapid rehydration is desired."

hyposport will be available soon in most US cities. James W. Todd, President of hyposport USA chose GNC stores as the initial launch of hyposport products because Its a great way to reach athletes that are serious about their sports nutrition ... thats what hyposport is all about."

hyposport continues to gain popularity amongst professional athletes in all sports categories who have discovered the beverages excellent hydration properties. Among hyposport newest athletes is former NBA All Star Dennis Scott, rumored to be contemplating a comeback to the NBA. Ive tried them all" said Scott, hyposport rehydrates me faster, period."

As hyposports first professional athlete spokesman, Scott will appear on the companys website along with being used in a variety of marketing efforts for hyposport products.
We are exceptionally pleased to have Dennis on board", said Todd.

For more information contact:

Boca Imports & Marketing, Inc
1600South Dixie Highway, Suite 1B
Boca Raton, FL 33432
Phone: (561) 417-6818
Fax:    (561) 417-6817
jtodd@boca-imports.com
hyposportusa@aol.com