Human Capital Resources, Inc. Introduces SMART Program- Sales Management and Results Training- For Bank Investment Program Platform Sales Management. Available Exclusivley from HCR, Inc. and Jackson National Life, Inc.

Based on survey information from bank investment program managers, there is a critical need to improve the management skills of those charged with the sales activities of part-time "platform" sales activities. As bank investment programs have expanded, tellers, customer service reps, and branch management may all be activley engaged in the sales of insurance and investment products. At most banks, the management of these people has been assigned to financial consultants with little or no management training. The SMART Program will provide critical skills and behavior training to quickly, and effectivley imporve these critical skills.

Human Capital Resources, Inc.
Paul A. Werlin
President
290 9th St. North, suite 202
St. Petersburg, FL. 33705
www.humancap.com

For Immediate Release      

Contacts: Paul A.Werlin, President          
Human Capital Resources, Inc.                  
voice 727-898-0212
fax 727-898-0314                
email: paulwerlin@humancap.com         

HUMAN CAPITAL RESOURCES, INC.
Introduces SMART Program
Sales Management and Results Training
For Bank Investment Program Platform Sales Management

Available Exclusively from HCR, Inc. and Jackson National Life, Inc.

St. Petersburg, Florida (PRWEB) June 30, 2003 - Human Capital Resources, Inc. (HCR), a nationally known firm specializing in recruiting, training, employee testing/evaluations, and a wide range of consulting and financial services research has just introduced a new training program focused on enhancing the management skills of bank investment program platform managers. "Banks have dramatically expanded their distribution capabilities of insurance products and mutual funds by licensing and training bank employees. These so-called "platform" sales staffs are typically managed by the financial consultants," stated Paul A. Werlin, President of Human Capital Resources, Inc. Werlin continued, "In fact, research we have recently conducted has shown that banks with aggressive platform programs can receive as much as 40% of their total retail investments sales revenue from this area. With so much at stake, the management of bank investment programs are taking a very hard look at the skills and resources necessary to effectively manage this area."

   Based in part on data from banks investment and insurance sales managers across the country representing more than 2700 platform sales representatives, HCR created The SMART Program, (Sales Management and Results Training Program). This 3-4 hour program is designed to expose financial consultants with management responsibilities to the critical behaviors and activities of sales managers. "Every sales manager who responded to our survey felt their financial institution didn't provide enough training to the individuals with direct platform sales supervisory responsibilities. Survey respondents stated that there was a specific lack of training in areas such as coaching, leadership, motivational and communications skills," stated Werlin. "The SMART Program is a quick, innovative, cost-effective, and results-oriented approach to building sales management and leadership skills and addressing managers concerns for this critical position," he concluded.

Realizing the need for this training, Jackson National Life Insurance Company is making The SMART Program available to its bank clients. "JNL's Institutional Marketing Group has always taken great pride in our dedication to providing unparalleled support services to our bank program clients. We believe that HCR's SMART Program is another demonstration of our commitment," stated Bradley J. Powell, President of JNL's Institutional Marketing Group. "Through an agreement with Human Capital Resources, we are delighted to be able to offer this valuable program to our clients." JNL's existing field staff will be available to deliver the program, or interested banks can contact HCR directly. Through HCR, banks may contract for on-site sessions, or may license The SMART Program for unlimited usage and customization.

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