DON’T “LOSE IT” – GET READY TO LUZIT

Deerfield Beach, FL and La Jolla, CA (PRWEB) June 29, 2003

Vandia Corporation today announced the launch of its newly patented product – the Luzit Shoe Wallet, which was exclusively introduced at the Rock n Roll Marathon Exposition in San Diego earlier this month.

The Luzit Shoe Wallet is a revolutionary product – designed to firmly fit on the front of an athletic shoe by interlocking with the shoe’s laces. It can hold an athlete’s money, keys, identification, energy gels, and credit card, among other things, thus giving an athlete the freedom to exercise with no worries.

“We are tremendously excited to finally bring this product to the consumer,” said Nadia Assaf, President and Co-Founder of Vandia Corporation. “In today’s fast-paced world, it’s no surprise that people crave simplicity and the Luzit gives active people a convenient way to exercise and carry the essentials in a safe and secure fashion.”

The lightweight Luzit is an alternative to the more bulky accessory gear, which often adds extra weight and can sometimes be a nuisance or hamper an athlete’s performance, Assaf said.

“Not only is this a great accessory for runners and walkers and other fitness enthusiasts, but it lends itself convenient for any daily recreation” said Van Evans, Co-Founder of Vandia Corporation. “In fact, I recently wore it to an amusement park where I was able to enjoy my day, with my belongings protected and secured in my Luzit.”

The Luzit Shoe Wallet is the first product to hit the sports market from Vandia Corporation. Founded in 2000, Vandia Corporation is run by long-time friends Nadia Assaf and Van Evans. They developed the Luzit in early 2001 with several factors in mind. Primary was the desire to make exercising less cumbersome by providing an easy and simple way to store small essentials while working out. In fact, the Luzit is compact enough that it is virtually unnoticeable in weight.

However, Assaf and Evans also wanted to bring to the market an attractive product with a vibrant color scheme and hip logo design.

“The design is exactly what we had in mind when we first set out to develop this product,” Assaf said. “But what has been most exciting is the response we have gotten from our target audience so far. We talked to lots of runners, marathoners and fitness gurus at the Rock n Roll Marathon Exposition held in San Diego earlier this month and the positive response from them was overwhelming.”

The Luzit Shoe Wallet is available in an array of colors and can be purchased online at http://www.luzit.com. It retails for $12.95.

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