Pet Product Marketing Expands beyond Pet Media

The advertising and public relations channels traditionally used by Pet Product Manufacturers is defunct according to TR Cutler.

In a recent survey of 232 pet product manufacturers, the marketing firm of TR Cutler, Inc., based in Fort Lauderdale, discovered that the traditional media channels are not generating sales and adequate inquiry levels. More than 4 our of 5 respondents (all at the VP level or higher) indicated that they were somewhat or very dissatisfied with the marketing result from advertising or public relations results achieved through typical pet product publications.

The result has been a wide range of new marketing strategies that have been highly effective, ranging from market segmentation (women's magazines, lifestyle sections of local newspapers, and new age or alternative publications) to targeting demographic audiences (by age, type of pet breed, and public event participation.)

Thomas R. Cutler, president of the firm, note, "The drop in advertising revenue the key magazines have seen is evidence that manufacturers of pet products are not happy and are looking to firms, like ours, to generate an audience and product awareness."

Contact trcutler@trcutler.com or visit www.trcutler.com