Writers Closet Announces New Book on Successful Advertising
Titled Secrets: Unlocking the Mysteries of Successful Advertising"
TALLAHASSEE, FL (PRWEB) Writers Closet, a publisher of quality electronic books, today announced the July 2nd release of a new book on Successful Advertising Secrets, titled Secrets: Unlocking the Mysteries of Successful Advertising, by Jeff Resnick. (Writers Closet, Publisher; $14.95 eBook; ISBN 0-9742416-0-1; 24 chapters; July 2003)
The author unselfishly and relentlessly reveals these Secrets not merely through Art or Science, but as a reflection of the People involved in the very process of rising above the many obstacles they encounter in their daily quest for the desirable but elusive end result: success. Chapter by chapter, he unlocks advertising mysteries in a sometimes humorous, always heartfelt revelation of real stories about real people making real decisions in real business situations." Said publisher Gary Harris.
First published in 2001, Secrets has already attracted a wide audience of business owners, managers, and employees; college and university marketing students; media professionals; and, people in all fields interested in the inner workings of the advertising industry. In the words of one reader, William Mancuso, Professor of Art at Ohio Northern University, "Jeff's book will expose you to a lot more than the world of advertising mayhem. It is an insightful look into human nature. All the joy and terrible beauty that transpires in life is caught under this umbrella of advertising."
Jeff Resnick was a Professor of Music in the State University of New York, a recipient of the prestigious New York State Chancellor's Award for Excellence in Teaching. He founded and operated an advertising company that grew to become a nationally syndicated advertising, marketing and production firm. He has successfully increased market share for thousands of businesses throughout the US and Canada, conceptualizing, producing, implementing, and managing all variety of national, regional and local advertising and marketing programs. Jeff was a 2001 Visiting Professor of Advertising at West Virginia University. A native of Rochester, NY, he now resides in Williamsburg, VA, with his wife, Cass. He has just completed his first novel, due to be released soon, and works as an advertising consultant. An accomplished Jazz musician, Jeff regularly performs his one-man show, A Tribute to American Music, at theater venues.
Writers Closet, a division of TrakSoft Inc., in Tallahassee, Florida, specializes in the electronic publishing of quality eBooks and research papers. For more information, please visit www.WritersCloset.com.
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