Award-Winning Launch Drives Successful Paxil Conversion

Drury Design Dynamics and GlaxoSmithKlines launch of Paxil CR proved instrumental in the 31% conversion rate from Paxil to Paxil CR -- a conversion rate well above the industry average.

New York, NY (PRWEB) July 3, 2003 --- Drury Design Dynamics and GlaxoSmithKlines launch of Paxil CR proved instrumental in the 31% conversion rate from Paxil to Paxil CR -- a conversion rate well above the industry average.

We saw from our clinical trials that patients on Paxil CR tended to stay on therapy longer and better, and thats the core message that were able to deliver," said GSK Pharmaceutical Operations President David Stout (The Pink Sheet, 2/17/03).

Drury Design Dynamics and GSKs Paxil CR launch meeting was not only integral to the successful conversion rate, but it led to Drury Design receiving the Gold WorldMedal for Best Product Launch in 2002 from the NY Festival -- an international competition that honors excellence in communications media.

Drurys coordination and on-site training of 3000 GSK sales representatives and 400 physicians at Atlantas World Congress Center produced an integrated and interactive event, which included broadcast training and product knowledge learning activities in over 40 breakout rooms. Drury Design presented GSK sales representatives with real-life physician selling situations where sales representatives practiced their skills in handling objections and returning to key selling points during calls.

Drury Design Dynamics is a 22-year-old full service communications company that specializes in the planning and production of meetings, corporate communications, training, special events and entertainment.

Drury Design Dynamics * 49 West 27th Street, New York, NY 10001 * www.drurydesign.com