Poland Springs Largest Distributor Revs up Summer Profits

Watchung Spring Water, in their 100th year of business and four family generations later, has decided to make a strategic marketing move to increase visibility of their mainstay brand, Poland Springs. As a result, Watchung Spring Water selected Sign Media Systems, Inc. for changeable fleet graphics.

Lakewood, NJ. (PRWEB) July 3, 2003 -- Watchung Spring Water, in their 100th year of business and four family generations later, has decided to make a strategic marketing move to increase visibility of their mainstay brand, Poland Springs. As a result, Watchung Spring Water selected Sign Media Systems, Inc. for changeable fleet graphics.

"Our goal was to deliver 4 different themes that captured the wholesomeness and healthiness of the product," states Lily Vega, Marketing Director for Watchung Springs. Sign Media Systems, Inc, uses its patented hotswap-lite„· framing system to provide Watchung with the flexibility to change and reuse images; consistently marketing to their target demographic while their fleet operates in an enormous delivery footprint, six counties. The results are staggering, over 1 million impressions per month per truck, a significant marketing value for the cost of normal fleet operations.

"Because of the size of our delivery area, we needed to ensure we had messages that created associations with all our customers and prospects. Increasing brand loyalty, while targeting specific demographics was our initiative. Sign Media System's technology enables this flexibility at a fraction of what it costs to decal our fleet," said Andy Berliner, Chief Operating Officer.

He continues, "When we saw Sign Media System's ad in Beverage Industry magazine, their products seemed a perfect fit for our marketing direction. We are excited about the long-term relationship we will establish as strategic partners."

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