New Non-Tech Device Motivates Motorists To Buckle Up!

BuckleBabies, A New Ultra Simple Seat Belt Photo Attachment System Helps Promote Safe Driving!

Novi, MI (PRWEB) July, 2003 -- Micsia Inventions, Inc., a start-up firm specializing in small and non-tech lifestyle inventions, announced today that their core product, BuckleBabies, is available for consumers.

Ravindra Papineni, inventor and founder of Micsia Inventions, Inc., makers of BuckleBabies, believes in simplified living. "Increasingly our lives are becoming more and more complex and technologically driven. While we all love high-tech gadgets, we certainly dont need a video camera and a monitor when all we want is to see how good we look. A simple mirror will do," says the inventor.

BuckleBabies is a simple leather case used to motivate and encourage motorists to wear seatbelts. It wraps around the seatbelt with provisions to add baby pictures, short reminders and emergency contact/medical information all in one. It attaches to seatbelts in seconds and gently hugs the drivers with their loved ones pictures.

The aim of BuckleBabies is to remind drivers and passengers to use their seatbelts in order to make it home safely to their family. This product can contribute to the prevention of deaths and serious injuries that result from people not wearing their seatbelts. *The NHTSAs annual study of highway fatalities counted 42,850 in 2002, up from 42,116 in 2001, an increase of 1.7 percent. Almost half of the fatalities were related to alcohol use and some 59 percent of the fatalities were due to not wearing seatbelts, the agency reported.

It is amazing how many individuals still dont buckle up. If our product helps even a small percentage of these people, we achieved our goal," says the founder cheerfully.

BuckleBabies is fun to attach to the seatbelt for various reasons," says Ravindra. Wearing a seatbelt is mundane for many people but BuckleBabies put some 'zing into it, making it an enjoyable ride. By buckling up with BuckleBabies drivers will be hugged by their loved ones everywhere they drive."

About Micsia Inc.:

Micsia Inc., a simplified inventions company, primarily develops BuckleBabies and markets its own inventions. The company plans to develop products for a range of consumer markets including house wares, recreation/leisure, office and travel. Incorporated in December 2000, the company is headquartered in Novi, Michigan. More information on BuckleBabies can be found at http://www.bucklebabies.com

*Source:
http://www.nsc.org/news/nr051203.htm

http://www.edmunds.com/news/regularnews/articles/99265/article.html

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