Parks Associates Fall Focus Seminars to address Broadband Services and Multimedia Applications. Targeted events provide attendees with in-depth information and latest consumer data.

Parks Associates has announced the 2003 schedule for its new executive seminar series Fall Focus (www.fallfocus.com). The market research and consulting company will host two fourth-quarter events, which will address broadband-enabled value-added services and digital entertainment in the home, respectively.

(PRWEB) July 4, 2003 -- Parks Associates has announced the 2003 schedule for its new executive seminar series Fall Focus (www.fallfocus.com). The market research and consulting company will host two fourth-quarter events, which will address broadband-enabled value-added services and digital entertainment in the home, respectively.

Banking on Broadband Services will take place October 29-30 in New York City, and The Home Multimedia Experience will be held November 5-6 in San Jose, CA. These targeted, interactive events (each with an optional half-day workshop) will bring together leading industry participants and observers to debate and analyze the success-based formulas necessary to move these markets forward. Attendees at each event will also receive a special research report, written by Parks Associates with consumer and industry data targeted to the events topic.

The potential for both broadband-enabled services and digital multimedia at home is immense," said Tricia Parks, president of Parks Associates. At the same time, however, the industry needs to focus on such issues as what will be the successful business models, what applications will be used by consumers, and what the overall demand is from consumers for services and multimedia applications. We designed both Fall Focus seminars with these needs in mind."

Banking on Broadband Services will address the demand for current and future services offered by service providers. This interactive event will provide industry and consumer research; insight into the economic, technological, and strategic challenges faced by service providers; and a complete perspective from the vendor, including the challenges that must be addressed in order to advance demand for these solutions.

The Home Multimedia Experience will examine the opportunities and challenges in realizing the digital multimedia experience for the connected home. Among key issues to be addressed is the creation of a value proposition for multimedia-centric applications that can compete with free" services while maintaining the integrity of the content. This seminar will address consumer demand for these services, the price pain threshold," the likely platforms to deliver this content and services, and the industries in the best position to benefit from this digital evolution in the home.

Attendees at Parks Associates industry events and workshops include chief executives, marketing directors, research scientists, industry analysts, hardware and software developers, journalists in the tech media, and project managers.

To submit a proposal to speak at one of these executive seminars, please complete the Call for Papers form at www.fallfocus.com. For more information on sponsoring one of these events, contact Scott Killingsworth at scott@parksassociates.com or call 972-490-1113.

About Parks Associates
Parks Associates is a market research and consulting firm that provides information and analysis on emerging residential, small office, and light commercial technologies. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions.

Its market expertise encompasses the full range of connected-home solutions, including home networks, digital entertainment, broadband and Internet services, and home systems. Parks Associates also hosts two executive seminars, both part of the Fall Focus series, and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year. www.parksassociates.com