Strategic Alliance Combines Technology with Content Writing for E-Newsletters

CopywithVelocity.com announces a strategic alliance with Gallatin Technologies, Inc. to combine content writing and technology for digitally deliverable, fully trackable e-newsletters used in corporate and marketing communications.

FOR IMMEDIATE RELEASE

San Diego, CA (PRWEB) June 20, 2003 -- CopywithVelocity.com announces a strategic alliance with Gallatin Technologies, Inc. to combine content writing and technology for digitally deliverable, fully trackable e-newsletters used in corporate and marketing communications. The alliance allows businesses to better utilize the traditional newsletter not only as a frequent communications tool, but also as a means to instantly track what information most appeals to their customers, according to Nancy Hendrickson, co-CEO of CopywithVelocity.com.

"Combining CopywithVelocity's dynamic writing talents with Gallatin's technology means that companies can do a better job of customizing what they communicate to their audiences, and analyzing the results of each communication," said Hendrickson.

San Diego-based Gallatin Technologies developed the software to simplify the publication of permission e-newsletters, which incorporate rich text, graphics, a variety of file attachments, a double opt-in registration process, and click-through tracking. The software provides many advantages over other products and methods of creating e-content. For example: plain text email, HTML email, and Web-based content are simultaneously created whereas other systems generally support only one of these formats.

Gallatin's system seamlessly handles all steps required to affordably publish an e-newsletter. The technology easily integrates into existing CRM, SFA or other database systems and was designed specifically to be managed by non-technical end-users, reducing the need for the IT department in a company to be involved continually. CopywithVelocity.com works with IT, Sales and Marketing, and/or Human Resources departments to create articles and news items that clearly and effectively convey the company's message, giving personality and punch to each communication.

"Aligning with CopywithVelocity.com is the perfect solution for us. Now together we can offer a full-service bundled concept to companies that combines well-researched, highly readable writing with an efficient, easy-to-manage system," noted David Brehe, President of Gallatin Technologies.

Gallatin (www.gallatin.com) is an information technology company that has developed e-media communications applications for a variety of clients since 1994. CopywithVelocity.com (www.copywithvelocity.com) specializes in writing for the Web and for general print media, including feature articles, brochures and marketing communications copy. Both companies are based in San Diego.

For more information, contact

Nancy J. Casey
co-CEO CopywithVelocity.com
619-260-1044
nancyc@copywithvelocity.com