YASMENA HANDBAGS IN THE NEW YORK TIMES: PRESS RELEASE

The team at Yasmena -- the handbag re-invented -- announces the launch of their new exclusive line of accessories and their re-launch of the website, www.yasmena.net. In addition, the Yasmena bag is featured in todays New York Times. http://www.nytimes.com/2003/07/01/fashion/01FRON.html

YASMENA

The handbag re-invented

The team at Yasmena -- the handbag re-invented -- announces the launch of their new exclusive line of accessories and their re-launch of the website, www.yasmena.net. In addition, the Yasmena bag is featured in todays New York Times. http://www.nytimes.com/2003/07/01/fashion/01FRON.html

The phenomenon is the brainchild of the 29-year-old New Yorker -- Emily Blumenthal -- who has her fingers on the pulse literally... Emily is a people gazer. After spending years watching girlfriends and others in clubs, the corner store or even the boutique, struggling to manage a drink in one hand, a phone in the other, money thrown everywhere, the handbag even discarded in panic mode, she realized something had to be done, and quickly. It was then, while she was getting her MBA, that the handbag was re-invented and is now the must-have accessory, the Yasmena bag.

Yasmena bags can be worn anywhere and are now utilizing a host of new materials in the latest styles in the form of the Yazzy Bag, attracting an even younger clientele. The Yazzy Bag is licensed exclusively to the Accessories Place. Styles range from punk & rock to sporty to sexy glamour. Girls of any age can wear these bags to the office, the party, the club, the wedding (the bride or the guest) and even the gym. They combine fashion and function for every multi-tasking chick around the globe.

The Yazzy Bag will be available at Claire's Accessories, Mandee, Afaze, Wet Seal, Ricky's NYC and Wal-Mart, using materials such as terry and nylon for the sporty models, PVC with hardware for the Punk / Rock styles (very Dior-esque) and satin with decorations for the casual and dressy versions.

The official website, www.yasmena.net is new and improved, where the latest and ongoing Collections can be viewed and purchased in a very easy-to-use format.

A girl can customize the Yasmena bag for herself or a friend by contacting Emily personally. The Bridal range is a huge success, proving to be the choice for the bride who wants a clutter-free day, and is able to carry her must-haves in as unobtrusive a way as possible.

The Yasmena bag has been already featured on Sex and the City and will be seen on the new ABC TV shows Perfect Match & Gramercy Park.

The Yasmena bag price ranges from $75 to $140
The Yazzy Bag price ranges from $5-$10

For all press / customer inquiries in the U.S., please call Emily Blumenthal: 866-206-9067 x2342

Or email: yasmena@yasmena.net

For customer inquiries for the Yazzy Bag, please contact The Accessories Place: 212-736-1969

Or email: howardkatz@tapny.com

For all press / customer inquiries in the U.K., please call Juliet Rowe Press Relations: 44-7956-658-352

Or email: julietrowe@aol.com