Tribesoft Delivers Online and Offline Promotions for Popular Chicago Summer Festival HEAT

Tribesoft Delivers Online and Offline Promotions for Popular Chicago Summer Festival HEAT

Chicago, IL (PRWEB) July 5, 2003 - Tribesoft, a full service marketing solutions agency, premiered the promotional elements for the popular Chicago summer festival, "HEAT," to be held July 11, 12 and 13 in Chicago.

HEAT is one Chicago's hottest street festivals and outdoor nightclub events featuring a wide variety of music performances and unique outdoor festivities. The three-day music and food festival is an annual fundraising event for Gateway Green, a Chicago-based non-profit organization dedicated to beautification projects throughout the city.

To promote the event online, Tribesoft's designers and technologists created a hip and engaging online advertising scheme that includes an HTML-based email promotion and Flash-based microsite.

Offline promotional elements encompassed theme and logo concepts, save-the-date flyers, direct mail invites, various ad treatments for key Chicago-based publications, as well as, all large format event and main stage signage.

"Gateway Green is a great organization dedicated to making Chicago a better home for all of us, and it's always a pleasure to provide work for a great hometown cause," said Tribesoft CEO Tony Passero. "We' were excited to be play a key part in branding and promoting this event and being presented with another opportunity to showcase our skills across both the traditional and digital mediums."

"We've been working with Tribesoft for awhile now, and they always know how to put together a compelling and complete campaign that is consistent with the tone, look and feel we are trying to convey to our potential guests," said Elizabeth Low, who is on the event organization team at Gateway Green. "I'm confident their efforts will contribute greatly to the success of this year's event."

About Tribesoft LLC (www.tribesoft.com):
Tribesoft is a full service, cutting-edge marketing solutions agency that combines strategy, creativity and technology to produce innovative branding, marketing and communications programs. Since its inception in 1996, Tribesoft has created unique and award-winning solutions for Fortune 1000 companies and start-ups alike, enabling them to achieve their strategic marketing goals across numerous mediums with exceptional results.

Tribesoft Contacts:
Shannon Kemp
773.227.2200 x227
skemp@tribesoft.com
or
Tony Passero
773.227.2200 x231
tpassero@tribesoft.com