|
The Advertising Slogan Hall of Fame Now Offers Free Review of Many Ads Online
Thanks to Alliance with Xtreme Information, Rare Video, Print, and Radio Versions of Many of the Industry's Most Famous Ads Now Available for Review!
With one stroke, The Advertising Slogan Hall of Fame now becomes a more complete record of the history of the advertising industry, as 91 sample ads are added to its website (at http://www.adslogans.co.uk/hof/index.html).
This important development means that The Advertising Slogan Hall of Fame archive now offers free access and review of some of the industry's most important and groundbreaking ads and slogans, including 64 TV commercials, 26 print ads and one radio spot, many being examples of the advertising that made the slogans famous. The commercials are absolutely free, and are easily viewable using QuickTime software.
The TV spots were provided by Xtreme Information, the leading global advertising monitoring service, with whom Adslogans Unlimited (the founding company behind the Advertising Slogan Hall of Fame) has a strategic alliance.
"I have wanted to be able to offer sample ads in The Advertising Slogan Hall of Fame since founding the awards three years ago, so this is a very welcome and exciting step," comments Timothy R V Foster, founder and Chief SloganMaven of the Hall of Fame. "With the ability to offer free video for over half of the spots honoured, as well as radio and print sampling, we're helping preserve a key part of the history of advertising itself." He adds, "We are now a long way forward to complete coverage, with just 23 more examples to be added later this year."
Thirty-one lines were recently added to the Hall of Fame, bringing to life its own tagline: 'The best in branding.' There are now 114 claims reposed in this unique sanctum of recognition. The slogans receiving new recognition in 2003 include such famous taglines as "Calgon, take me away," "A little dab'll do ya" (Brylcreem), "The quicker picker-upper" (Bounty), "Please don't squeeze the Charmin," "I love New York," "Sometimes you feel like a nut, sometimes you don't" (Peter Paul Mounds/Almond Joy), and "Tastes so good cats ask for it by name" (Meow Mix), among many other famous lines from such brands as Thomas Cook, Volkswagen, Microsoft, and more.
About The Advertising Slogan Hall of Fame and the 2003 Selection panel
Founded in 2000 to recognize excellence, achievement, best practice, and creativity in advertising, The Advertising Slogan Hall of Fame is the brainchild of Timothy R V Foster, creator of AdSlogans Unlimited, a unique global slogan database utilised by advertising agencies to check on prior use of new tagline ideas and to review competitive activity. Some of the classic lines already inducted into the Hall include "Beanz Meanz Heinz," "Don't leave home without it," "Reach out and touch someone," "We try harder," "Good to the last drop," "Say it with flowers," "Finger-lickin' good," "Put a tiger in your tank," "Where's the beef," and many more. The Advertising Slogan Hall of Fame now recognizes 114 lines as members. To view the full listing of all the slogans chosen for The Advertising Slogan Hall of Fame to date, visit http://www.adslogans.co.uk/hof/index.html.
This year's selection panel is a mixture of advertising industry participants from all levels - from David Abbott, former chairman and creative director at Abbott Mead Vickers. BBDO; Jeremy Miles, chairman of Miles Calcraft Briginshaw Duffy; Ross Barr, managing director of BMP DDB; Chris Pinnington, CEO of EURO RSCG Wnek Gosper; Amy Smith, managing director of London's Wieden & Kennedy, to lowly copywriters and other creatives within agencies throughout the world.
For more information on Timothy R V Foster, The Advertising Slogan Hall of Fame, or AdSlogans, or for intelligent commentary upon the advertising industry in general, please contact 'Chief SloganMaven' Timothy R V Foster in the UK at 44 (0) 20 8763 2225, or via fostair@adslogans.co.uk.
For additional publicity or background materials, meanwhile, contact publicist Angela Mitchell in the US, at (954) 983-5877 or via e-mail at Paramitch@aol.com.
# # #
|