SURF'S UP... WIPE OUT CANCER! PRESENTED BY THE CONCERN FOUNDATION WILL RAISE $1 MILLION IN A SINGLE EVENING TO FIGHT CANCER!

The 29th Annual Concern Foundation Block Party: Surf's Up... Wipe Out Cancer! honors humanitarians and pioneers in the anti-smoking movement Peggy & Bill Bloomfield. Celebrity Bartenders and VIP Guests including Thora Birch, Police Chief William Bratton, Pauly Shore, Andrea Parker, Kiko Ellsworth, Courtney Peldon, Assemblyman Paul Koretz, Councilman Antonio Villaraigosa will be there to support the Concern Foundation's mission -- WIPE OUT CANCER! Live and silent auctions, casino games, dancing, entertainment cuisine from 30 local restaurants will round out the festivities.

(PRWEB) July 11, 2003 -- The 29th Annual Concern Foundation Block Party: Surf's Up... Wipe Out Cancer! honors humanitarians and pioneers in the anti-smoking movement Peggy & Bill Bloomfield. Celebrity Bartenders and VIP Guests including Thora Birch, Police Chief William Bratton, Pauly Shore, Andrea Parker, Kiko Ellsworth, Courtney Peldon, Assemblyman Paul Koretz, Councilman Antonio Villaraigosa will be there to support the Concern Foundation's mission -- WIPE OUT CANCER!

Live and silent auctions, casino games, dancing, entertainment cuisine from 30 local restaurants will round out the festivities.

The Concern Foundations 29th annual Block Party honoring humanitarians and pioneers of the anti-smoking movement Peggy and Bill Bloomfield. Beach-themed evening features interactive and musical entertainment in a boardwalk setting, complete with silent and live auctions, delicious food from over thirty local restaurants including Crustacean, Lawrys, Mistral, Bistro Garden and The Grill.

Take a ride on the 40 foot surf simulator! Enjoy a cocktail at the celebrity bar where celebrities don aprons and serve up drinks to fight cancer! Auction items include six American Airlines trips to destinations around the world, two tickets to the Grammys, a walk-on role on SCRUBS and much more! Event is open to the public. Tickets are $300 each with special sponsor packages available.

Many celebs expected to honor Bill and Peggy Bloomfield, pioneers of the anti-smoking movement and sponsors of the infamous billboard on Sunset Boulevard that counts the number of deaths caused by smoking each minute.

Over 2500 guests including Thora Birch, Andrea Parker and Sara Rue (Less Than Perfect"), Courtney Peldon (Boston Public"), Connie Stevens, Kiko Ellsworth (Port Charles," Bad Boys 2"), Jennifer Blanc, Christine Carlo (General Hospital"), Eric Lively (star of the upcoming series A Minute With Stan Hooper"), Laurie Holden, director Arthur Hiller, Sharon Tay and Curt The Cyber Guy" from KTLA, the Playboy Playmates, LA Police Chief William Bratton, City Councilmen Antonio Villraigosa and Tom Labonge and many more.

Many celeb guests will be donning aprons and stepping behind the bar to become celebrity bartenders!

WHEN:   Saturday, July 12, 2003
   5:00PM Auction Preview & Wine Tasting
   6:00PM Event Opens (ends at 10:00PM)

WHERE:   Petersen Automotive Museum: 6060 Wilshire Blvd. (at Fairfax), Los Angeles
   
This annual event raises $1 million to fund cancer research worldwide. 93¢ from every dollar goes directly to fighting cancer. Founded in 1968, the Concern Foundation has funded over 500 researchers studying many forms of pediatric and adult cancers, primarily in the area of immunology and immunotherapy.

By targeting young researchers, Concern is able to provide critically needed "seed" money for promising new projects. In addition to funding research, Concern sponsors fund-raising events and hosts activities for children with cancer and their families.

INFO:   WWW.CONCERNFOUNDATION.ORG

CONTACT:   Media: Lea Yardum or Gena Wilder @ Perception PR               
   (818) 817-2727
   Lea@perceptionpr.com