Outsourcing Sales in Europe: Time to sell to the UK?

With the new opportunities created by a strong Euro, you might want to evaluate if your company could benefit by exporting to Europe by using local outsource services.

LONDON (PRWEB) July 12, 2003 -- The Euro has risen over 40% against the dollar in the past year, creating superb export opportunities. With the dollar to Euro exchange rates at 4 year lows, Asian and Australian manufactured products have never been a better value to European businesses and consumers.

With the new opportunities created by a strong Euro, you might want to evaluate if your company could benefit by exporting to Europe by using local outsource services.

Business Success Challenge
In todays economy, small and mid-sized businesses need to take advantage of any process that improves incremental revenue", says Graeme Lowther, of Consalient, Ltd. Competition from larger, more established firms, as well as domestic producers in the EU, and the need to control costs can make the idea of setting-up a sales and support operation in Europe a daunting one."

When doing business in the EU, companies have to have the financial strength to establish a presence in the region with knowledgeable sales and support personnel and to be able to show a commitment to new customers. You should think about how to effectively deploy a sales plan in the new target market from outside the UK and EU without creating an unmanageable cost structure", Lowther continued.

Controlling costs will be critical to the sustainability of the expansion. By assigning the sales function to an outsourced sales company with in-depth regional expertise, you can create an agreement that puts the risk on the outsourcer and limits the cost of your sales program."

By outsourcing the sales process, a company can maintain focus on their particular business while building revenue streams in new markets. Outsourcing can reduce cost, limit risk, and can improve flexibility, helping small and medium enterprises to rival the impact of larger companies.

As you begin to move forward, companies should evaluate the target market before investing in any offices and personnel. One of the best ways to do this is to seek out a professional partner familiar with the target market to assist in developing a true picture of how things operate in Europe and how to kick-start sales operations at the lowest possible costs.

Often an outsource provider will offer to generate leads, and then sell representative time to
follow-up those leads, allowing a company to explore the market without a committing to fixed
infrastructure.

For more information, please contact Consalient, Ltd. ( info@consalient.com )

About Consalient Representation
Consalient offers a First Start sales program that is tailored to the needs of small and medium enterprise and offers effective European sales programs starting as low as 2500 a per month.

These programs are designed to position experienced sales persons to promote your products or service in Europe. Creating results-based partnerships leverage performance metrics to create sustainable and replicable sales solutions for the UK and EU markets.

Toll Free from the United States 1-888-667-8997, or in the UK+44-208-584-2268.

Consalient Professional Representation
174 Parkers House, 48 Regent Street
Cambridge, England CB2 1FD United Kingdom
Global: +44-208-584-2268
graeme@consalient.com
http://www.consalient.com