Tribesoft Utilizes Flash Technology to Announce New STAR Club Feature

Tribesoft, a full service marketing solutions agency, announced the premiere of a unique online promotions for Des Plaines, IL, based United Stationers and Supply Inc.

Chicago, IL July, 2003 - Tribesoft designed a flash-based announcement piece to promote the launch of the new customizable broadcast email feature found in United Stationers' ground breaking Marketing Auto-Wizard Website.

The Marketing Auto-Wizard Website is key resource of United Stationers' STAR Club Program, which was created to assist United Stationers' dealers' in managing and growing their customer base by creating one-to-one traditional and digital marketing messages.

To build enthusiasm and promote usage of the new broadcast email tool, Tribesoft created a fully animated "Hollywood red carpet" style teaser featuring the STAR Club mascot. As the limo pulls up to the frantic flashes of the paparazzi of cameras and the rising cheers and squeals of the crowd, the STAR Club mascot exits and a star is born.

The customizable broadcast email capabilities found within the Marketing Auto-Wizard Website naturally make all the headlines and become the talk of the town.

"This project was a blast for all of us here at Tribesoft to work on as it allowed us to flex our creative muscles in an inventive tongue and cheek manner," stated Tony Passero, CEO of Tribesoft. "The project stands a solid and strong example of our team's ability to combine strategy, creativity, and technology to produce innovative promotional and announcement pieces."

About Tribesoft LLC (www.tribesoft.com):
Tribesoft is a full service, cutting-edge marketing solutions agency that combines strategy, creativity and technology to produce innovative branding, marketing and communications programs.

Since its inception in 1996, Tribesoft has created unique and award-winning solutions for Fortune 1000 companies and start-ups alike, enabling them to achieve their strategic marketing goals across numerous mediums with exceptional results.

Tribesoft Contacts:
Shannon Kemp
773.227.2200 x227
skemp@tribesoft.com
or
Tony Passero
773.227.2200 x231
tpassero@tribesoft.com